Born To Ride Women’s World

Women’s World REFLECTIONS & RESOLUTIONS

It is a brand new year full of exciting adventures and endless possibilities. Consider all that you had dreamt of and let go of. Consider how your life could be different had you made different choices in life. Now celebrate that you are here and alive, able to read this article because that means you can change things and live your life in extraordinary ways, starting today. It is not too late to reinvent yourself. If you are here on earth and breathing, you can start to reinvent your life beginning with your mind and attitude. If you choose to…
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Stilettos on Steel Female Riders Group

Greetings Lady Riders! Did you know that 25% of motorcycle riders are women? Yup, that’s one out of every four. Feeling the wind in your face is so much better when you’re holding onto the handlebars. Are you ready to make the move from the back seat to the front? My name is Wendy LaForce. I am the Sun Coast District Coordinator for Stilettos on Steel Female Riders Group. I started a chapter in May 2016. We have grown to 100 members! We ride unapologetically deep! We empower one another's uniqueness, strength, and peace of mind. We accept every female…
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Connecting Your Profession and Your Passion – Born To Ride Women’s World

Kelly Vandever enjoyed riding on the back of her husband’s bike, but on a beautiful July day when she wanted to ride, her husband Rich, was out of town. That’s when she decided to learn to ride her own. Her first bike was a Honda Rebel she now rides a Harley-Davidson 883 Sportster Superlow. Since Rich likes to tinker with bikes, he made sure she had a comfortable seat and an easy clutch. Her first long trip with Rich and their friends Jim and Stephanie was quite an adventure! When they started out riding from Georgia to South Dakota, his…
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Number of Women Riders is Growing

Number of Women Riders is Growing Recent Survey Shows Shift in Rider Demographics   Irvine, CA (PR Newswire) - According to a recent survey, nearly 1 in 5 motorcycle owners in America is now female, compared with 1 in 10 less than a decade ago, based on data accumulated by the Motorcycle Industry Council. In fact, the data suggest that women may soon comprise ¼ of total motorcycle ownership in the U.S., a major shift in motorcycling demographics. Among all age groups surveyed, women riders now make up fully 19% of American motorcycle owners. The survey showed the greatest growth…
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The Splitters at Sisters

The Splitters at Sisters   FOR INFORMATION CONTACT: Marta Rose-Thorpe mialibu@knology.net (850) 814-3822   November 6, 2018 – Panama City Beach, FL – The community is coming together for an art benefit and evening of laughter, giving, food and drink. On Thursday, November 29, Sisters of the Sea & The Dive Bar, Grand Lagoon Life and Intellaclaim Public Adjusters bring you “The Splitters at Sisters,” a comedy dinner show with arguably the most hilarious, quick-witted improv troupe in the area, from 6:00 to 9:00 p.m. From 6:00 to 7:00 a special Cocktail Hour and Silent Auction will take place, benefiting…
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High Tech Helmet

High Tech Helmet A Lid with AR Display and Alexa/Siri Support Numerous motorcycle helmet companies have been attempting to introduce built-in “smart tech” features in recent years, with limited success. Yet the trend is inevitable. The latest to debut a smart helmet is Jarvish, a Taiwan company known for cutting-edge, user-friendly technology for riders. Jarvish recently premiered two new models packed with rider aids, the X and X-AR motorcycle helmets, both of which will be available in 2019. The Jarvish X will include an integrated microphone and speakers, Siri, Alexa, and Google Assistant support, and a 2K, forward-facing built-in camera…
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THUNDER BY THE BAY ANNOUNCES MUSIC LINEUP & CHANGES

THUNDER BY THE BAY ANNOUNCES MUSIC LINEUP & CHANGES Thunder By The Bay’s relocation to the Sarasota Fairgrounds, and date change to mid-February, proved to be very successful this year raising over $130,000 for Suncoast Charities for Children and generating $7.8 Million in economic impact. The 2019 Festival is scheduled for February 15-17 at the Sarasota Fairgrounds and has rebranded its name to be the Thunder By The Bay Music & Motorcycle Festival. This year’s entertainment lineup includes a variety of genres to include blues, rock, and country featuring national recording artist Steelheart performing on February 16. Steelheart’s memorable hits…
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American Flat Track Announces Provisional 2019 Schedule

Includes two all-new venues and a return to Southern California DAYTONA BEACH, Fla. (Oct. 11, 2018) – American Flat Track has announced its provisional 18-event schedule for the 2019 season, which once again features coast-to-coast action and launches anew at legendary Daytona International Speedway on March 14 with a bigger, better and even faster DAYTONA TT. It all finishes next fall with the Meadowlands Mile finale at the famed MetLife Sports Complex in East Rutherford, New Jersey (date to be announced shortly). There are two entirely new events for 2019 and one that’s returning to the schedule after a one-year…
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Indian Debuts Flat Track-Inspired FTR 1200 for 2019

Indian Debuts Flat Track-Inspired FTR 1200 for 2019 Indian Motorcycle is shifting gears. Since reopening for business in 2013, the legendary brand has targeted the tourer, bagger and cruiser crowd with their array of Chief, Chieftain, and Scout models. But with the runaway success of their vaunted FTR 750 flat track championship-winning race machines, the motorcycle world has been begging for and anticipating a street legal version. The wait is over. Set for a 2019 release, Indian Motorcycle has introduced the flat-track inspired FTR 1200, a radical departure from their successful formula in recent years. The company had been hinting…
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Can-Am Unveils the Ryker

A Spyder for the Masses Can-Am debuted a new 2019 addition to their Spyder line this past week, a model targeted at younger, beginner, and women riders. Dubbed the Ryker, the new 3-wheeler is smaller, lighter, more affordable than ever before, and supremely approachable. Long perceived as a company building machines for older males with money to burn but who prefer the stability of a tripod stance, Can-Am takes a turn toward the younger generations with the Ryker. In two iterations, a 600cc twin and 900cc triple, plus an up-spec “Rally Edition” of the 900, all Rotax-powered, the Ryker models…
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Phil Peterson’s 2018 Florida Keys Motorcycle Poker Run

Return is a success Phil Peterson is smiling! The 45th Phil Peterson’s Florida Keys Motorcycle Poker Run was a success! Blessed with good weather (because Hurricane Florence pulled all the bad weather north) and a nice turnout of 957 Poker Run Players. Thank you, everyone who played the Poker Run Game and who donated Ten Dollars a hand for a total of $9,570. Dollars. All proceeds will go to all the local Rotary Clubs of the Florida Keys and Homestead and all the money raised is earmarked for Bright Future Scholarships for the local high school kids to be able…
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Winning Battles, Losing the War

Winning Battles, Losing the War MotoAmerica Epic Season Ender at Barber The MotoAmerica motorcycle road racing season wrapped up at Barber Motorsports Park in Birmingham, Alabama this past weekend, in two days marked by devastating crashes, fierce competition, the retiring of a legend, and the crowning of the 2018 champions. An epic weekend to end an epic season. With most class championships sewn up by the New Jersey round earlier in September, the MotoAmerica staff nonetheless predicted stiff competition across the two days of racing, with riders battling for the remaining points and podiums, and their drive to finish strong…
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Major Moto Moves

Major Moto Moves   This past week, two major motorcycle companies announced plans to relocate large portions of their operations, on opposite sides of the United States. Both moves came as a surprise to industry insiders, yet both companies see great prospects in their new locales. Harley-Davidson Ultra Limited_Touring     Harley-Davidson announced plans to locate an all-new R&D division in the Silicon Valley of California. The company is moving forward with plans for a complete line of “E-Bikes”, electric motorcycles, and sees the tech center of the world as the perfect location to assist development. As H-D seeks to…
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Creating a National Motorcycle Flashmob of Lifesaving

Following a visit to our headquarters by Ken Engelman, I reached out to BTR. Ken, who is an American, was on a tour around Israel to see how the country uses and works with motorcycles to respond to medical emergencies. He was very impressed with our operation and suggested that I reach out to Born To Ride. After looking at your website and online media, I thought that this would be a terrific place to tell the story of how motorcycles are used to save lives here in Israel. United Hatzalah’s motorcycle responders are Israel’s most active volunteers. We come…
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Race Like a Girl

Jamie Astudillo in MotoAmerica Not many females currently run professionally in motorcycle road racing, but those who do, have definitely earned their place. Here in the States, in MotoAmerica, there are only three—Caroline Olsen in Supersport 600, Melissa Paris in Stock 1000, and Jamie Astudillo in Liqui Moly Junior Cup. And of these, only one has rewritten the record books—Jamie Astudillo. We pointed out in our May issue that Jamie etched her name in the MotoAmerica/AMA Road Racing archives as the first woman to ever podium in an American professional motorcycle road racing event when she took third place in…
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HARLEY-DAVIDSON CREATES NEW ADVANCED TECHNOLOGY R&D FACILITY IN SILICON VALLEY

Company is Recruiting Top EV Talent to Build its Capabilities for New Products and Segments   MILWAUKEE (Sept. 5, 2018) – Harley-Davidson, Inc. (NYSE: HOG) announced today it will establish a new research and development facility in Northern California to support its future product portfolio, including the company’s first complete line of electric vehicles. “Recently we shared with the world our accelerated plans to build the next generation of Harley-Davidson riders globally,” said Matt Levatich, President and CEO of Harley-Davidson, Inc. “This new R&D facility in the heart of Silicon Valley will help us deliver on those plans and demonstrate…
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