EBR TO DISTRIBUTE HERO BRAND MOTORCYCLES AND SCOOTERS IN NORTH AMERICA
ORLANDO, Fla. – Erik Buell Racing (EBR) announced today that it will be the exclusive distributor of Hero brand motorcycles and scooters in North America beginning in summer 2014. The announcement was made in conjunction with an unveiling of several Hero motorcycles and scooters at the American International Motorcycle Expo (AIMExpo) in Orlando. India-based Hero MotoCorp is the world’s largest manufacturer of two-wheeled motor vehicles. Specific models to be offered and pricing details have yet to be determined. “The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for…continue reading