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Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand

Published on May 10, 2021 under Front Page
Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand
MILWAUKEE (May 10, 2021)  Harley-Davidson, Inc.  today announces the launch of LiveWire as an all-electric motorcycle brand.  LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson:  “One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV. With the…
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NEW HARLEY-DAVIDSON ICONS COLLECTION CELEBRATES AMERICAN MOTORCYCLE DESIGN

Published on April 27, 2021 under Front Page
NEW HARLEY-DAVIDSON ICONS COLLECTION CELEBRATES AMERICAN MOTORCYCLE DESIGN
Icons Collection Debuts with Limited-Edition Electra Glide Revival Model  MILWAUKEE (April 26, 2021) – Harley-Davidson today announced its new Icons Collection, an annual program offering very limited-edition motorcycle models designed to elevate traditional forms and celebrate Americana, either by revisiting classic Harley-Davidson design themes or by exploring ideas that represent the future of motorcycle style.  The Icons Collection will present one or two models annually, with a single production run for each motorcycle model. Production of that model will never be resumed or repeated. Each Icons Collection motorcycle will be serialized, and the purchaser will receive a certificate of authenticity.…
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HARLEY-DAVIDSON PARTNERS WITH LEGENDARY BAND AEROSMITH TO RELEASE LIMITED EDITION APPAREL

Published on April 1, 2021 under Motorcycle News
HARLEY-DAVIDSON PARTNERS WITH LEGENDARY BAND AEROSMITH TO RELEASE LIMITED EDITION APPAREL
MILWAUKEE (March 31, 2021) Harley-Davidson and Bravado, Universal Music Group’s merchandise and brand management company, announce the launch of a special collection in collaboration with the iconic rock band, Aerosmith. Available now, the limited-edition line of men’s and women’s apparel will be sold at Harley-Davidson® dealerships around the world and on Harley-Davidson.com. “We’re thrilled to be partnering up with Harley-Davidson on this capsule. They’re an American institution and share an authenticity and effortless style that encapsulates what Aerosmith is all about. We’re excited to get the collection in the hands of the fans,” said Joe Perry, lead guitarist for Aerosmith.…
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HARLEY-DAVIDSON KICKS OFF PAN AMERICA ADVENTURE MOTORCYCLE DEMO TOUR

Published on March 24, 2021 under Front Page
HARLEY-DAVIDSON KICKS OFF PAN AMERICA ADVENTURE MOTORCYCLE DEMO TOUR
MILWAUKEE (March 23, 2021) – Harley-Davidson recently unleashed its bold take on adventure touring with the all-new Pan America™ 1250 and Pan America™ 1250 Special motorcycles. The spirt of adventure touring is one of endless possibilities and unrestrained freedom. From its inception more than a century ago, when many roads were little more than dirt trails, Harley-Davidson has stood for adventure. Riders will soon be able to experience that freedom first-hand as Harley-Davidson is proud to announce the Harley-Davidson Pan America Motorcycle Demo Tour. The tour kicks off in April, and signups for H-D-hosted demos are now available here: PAN…
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Choppertown Live dominates Thunder by the Bay!

Published on March 12, 2021 under Born To Ride
Choppertown Live dominates Thunder by the Bay!
What do you get when you combine a good healthy mix of outrageous choppers, vans, hotrods, skateboards, great builders, beautiful women and perfect Florida weather? You get Choppertown Live! We hosted a royal feast of a chopper show at Thunder by the Bay on Feb.19, 20 and 21st and we have got to say, it was an amazing event! CLICK ON THE IMAGES TO CHECK OUT THE BIKES With the hot hits of the 1970s pumping way in the background, and an impressive line-up of custom choppers to drool all over, the 11,000 square foot building was filled to the…
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INTRODUCING PAN AMERICA™ A TWO-WHEEL MULTI-TOOL

Published on February 22, 2021 under Motorcycle News
INTRODUCING PAN AMERICA™ A TWO-WHEEL MULTI-TOOL
Centered on the next legendary V-Twin to power a new wave of iconic motorcycles, loaded with premium technology and rider-enhancements, and packaged in a design that could only emerge from Milwaukee. Harley-Davidson has entered the ADV game. Refined, capable and intuitive, Pan America™ is a motorcycle that stays composed and confident no matter how hard you push it. AN ALL-NEW MODEL DIFFERENT BY DESIGN Harley-Davidson brings a fresh look to the Adventure Touring motorcycle segment, featuring a rugged North American take on off-road versatility. H-D design and engineering teams collaborated throughout the process of creating and refining the Pan America™…
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CHOPPERTOWN LIVE

Published on February 9, 2021 under Born To Ride
CHOPPERTOWN LIVE
What happens when you mix an award-winning series of Chopper Documentaries under the Choppertown name, add about 50 world class chopper builds, a few hotrods, an amazing 11,000 square foot venue in a topical climate like Sarasota Florida? You get an awesome event called ‘Choppertown Live’! This three-day event is brought to you by the good people at Born to Ride Media and will be held at Thunder By the Bay at the Sarasota Fairgrounds Feb.19th, 20th and 21st. Our goal at Born to Ride is to bring you an incredibly fun three day immersive ‘experience’ complete with a motorcycle…
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2021 THUNDER BY THE BAY MUSIC & MOTORCYCLE FESTIVAL

Published on February 9, 2021 under Feature
2021 THUNDER BY THE BAY MUSIC & MOTORCYCLE FESTIVAL
ONE OF THE BEST EVENTS TO ATTEND AT THE BEGINNING OF THE YEAR IS WITHOUT A DOUBT THUNDER BY THE BAY IN SARASOTA, FLORIDA. This event is constantly bringing in the best of music, vendors, parties, contests, and more. I had the great opportunity to speak with Lucy Nicandri, the Festival Organizer and Executive Director for the Suncoast Charities for Children, about this year’s exciting event! In terms of Covid-19, I asked Lucy what changes had to be made in planning this year’s Festival. Nicandri shared, “Expanded safety precautions and social distancing measures will be implemented for the safety and…
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Biker Legend, Mondo Porras – The Godfather of Choppers

Published on February 8, 2021 under Born To Ride
Biker Legend, Mondo Porras – The Godfather of Choppers
Revered as the “Godfather of Choppers” by many of his peers, Mondo can look back at an illustrious career in custom bikes as very few can. From judging and putting on bike shows worldwide, to television appearances and hardcover books, his story is as unique as the man himself and his name as instantly recognizable as the long, low and lean bikes Denver’s is most known for. Of course, it wasn’t always just “Mondo.” In fact, during the early days, back in the sixties when he began his career at Denver’s Choppers in San Bernardino (commonly referred to as Berdoo),…
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2021 HARLEY-DAVIDSON CVO MODELS COMBINE EXCLUSIVE PERFORMANCE, STYLE AND LUXURY

Published on January 19, 2021 under Feature
2021 HARLEY-DAVIDSON CVO MODELS COMBINE EXCLUSIVE PERFORMANCE, STYLE AND LUXURY
Two Models Debut Harley-Davidson Audio powered by Rockford Fosgate MILWAUKEE (January 19, 2021) – Harley-Davidson® Custom Vehicle Operations™ represent the pinnacle of Harley-Davidson style and design. Created for the most discerning customers, the 2021 CVO models offer show-stopping finishes, advanced technology, exclusive components and attention to detail that borders on obsessive, engineered and assembled to factory-quality standards and backed by the Harley-Davidson limited warranty. The Milwaukee-Eight® 117 powertrain – the most displacement and power offered in a motorcycle straight from the Harley-Davidson factory – is exclusive to four limited-production, premium CVO models. CVO models for 2021 include the CVO™ Limited,…
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NEW STYLE CHOICES AND FEATURES FOR HARLEY-DAVIDSON HOT ROD BAGGERS

Published on January 19, 2021 under Feature
NEW STYLE CHOICES AND FEATURES FOR HARLEY-DAVIDSON HOT ROD BAGGERS
New Chrome Finish and Two-Tone Paint Options for Road Glide Special and Street Glide Special Models MILWAUKEE (January 19, 2021) – A trio of hot rod baggers with fresh swagger and new features is part of the collection of special Harley-Davidson® motorcycles for 2021. With a slammed stance and muscular Milwaukee-Eight® 114 power, the Road King® Special, Road Glide® Special and Street Glide® Special models combine commanding street presence with the long-haul capabilities of the Harley-Davidson® Touring chassis. These bikes are designed to rule the boulevard on Friday night and run for the border at daybreak. For 2021, the Street…
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2021 HARLEY-DAVIDSON STREET BOB 114 MODEL ADDS GRITTY PERFORMANCE TO CRUISER LINEUP

Published on January 19, 2021 under Front Page
2021 HARLEY-DAVIDSON STREET BOB 114 MODEL ADDS GRITTY PERFORMANCE TO CRUISER LINEUP
Fat Boy® 114 Model Restyled in Bright Chrome for 2021 MILWAUKEE (January 19, 2021) – Harley-Davidson® Softail® motorcycles combine modern power and technology with authentic American styling to offer a pure riding experience. New for the 2021 Softail line, the Street Bob® model receives a displacement upgrade with the Milwaukee-Eight® 114 engine in addition to its stripped-down styling and no-nonsense performance for a new model, Street Bob 114. Also, new for the 2021 Softail models, the legendary Fat Boy® 114 model is restyled with brilliant chrome. Eight Harley-Davidson Softail models range in style from classic to custom to gritty, and…
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Choppertown Live at Thunder By The Bay

Published on January 12, 2021 under Born To Ride
Choppertown Live at Thunder By The Bay
Choppertown ‘Live’ is coming to Thunder by the Bay! That’s right, the very same ‘Choppertown’ that you’ve seen on countless movie streaming platforms and all over social media. Back in 2004, friends Zack Coffman and Scott DiLalla started One World Studios Ltd. and produced their first motorcycle film called Choppertown’. Since then, they have been offering only the best independently produced motorcycle movies and have taken over the social media world by storm. The logical next step would be to bring you the ‘Choppertown’ experience ‘Live’ and that historic, family friendly first step will be happening in Sarasota, Fl. Feb,…
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Bitchin’ Big Wheels for Baggers

Published on January 12, 2021 under Born To Ride
Bitchin’ Big Wheels for Baggers
We Check Out Metalsport Inc. There are some companies whose products can really add an outstanding custom look to a bagger, yet most riders don’t know much about them. Metalsport is just such a company; they make super sharp looking large diameter billet wheels. Granted there are other people that make large diameter wheels, but only few do it like Metalsport; their billet wheels are true one-piece creations. Having seen their wheels on many custom bikes, we decided to give you a close-up view of just how they make them. Located in a rather non-descript building out east of Los…
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Showstopper – Shannon Davidson’s Metal Masterpiece with Scarlet Queen

Published on January 8, 2021 under Blog
Showstopper – Shannon Davidson’s Metal Masterpiece with Scarlet Queen
Shannon Davidson, owner of The Chopp Shop out of Taylorsville, North Carolina, has been building magnificent custom motorcycles for over 20 years. I have had the honor of giving Shannon many Best of Show and Best Bagger awards over the years and have featured many of his lavish creations in motorcycle magazines. The Chopp Shop is truly a one-stop shop, offering everything in-house, from fabrication to final assembly, including astounding designs and flawless custom paint. It’s no wonder that Ron Loynds, president of Metalsport Wheels, chose Shannon as the spokesperson for his amazing line of custom wheels for baggers including…
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Choppertown Live at Thunder By The Bay Feb 19-21

Published on December 29, 2020 under Blog
Choppertown Live at Thunder By The Bay Feb 19-21
Choppertown ‘Live’ is coming to Thunder by the Bay! That’s right, the very same ‘Choppertown’ that you’ve seen on countless movie streaming platforms and all over social media. Back in 2004, friends Zack Coffman and Scott DiLalla started One World Studios Ltd. and produced their first motorcycle film called ‘Choppertown’. Since then, they have been offering only the best independently produced motorcycle movies and have taken over the social media world by storm. The logical next step would be to bring you the ‘Choppertown’ experience ‘Live’ and that historic, family friendly first step will be happening in Sarasota, Fl. Feb,…
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