HARLEY-DAVIDSON® RIDERS WEAR PINK TO RAISE $1 MILLION FOR WOMEN AFFECTED BY BREAST CANCER

Published on October 10, 2013 under Born To Ride LifeStyle

Proceeds from Pink Label Collection Help Breast Cancer Support Organizations

MILWAUKEE (Sept. 30, 2013) – The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you.

These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson^® Genuine MotorClothes^® Pink Label Collection apparel and merchandise.

“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”

The financial support begins with the purchase of any H-D Pink Label item. Three percent of the suggested retail price of Pink Label merchandise is donated to organizations like the National Breast Cancer Foundation and Young Survivor Coalition that support women affected by breast cancer.

Thanks to the generosity of Harley-Davidson motorcycle riders, fans and dealers, the Pink Label Collection generated more than $1 million for such organizations since its inception in 2010. And that’s just the beginning.

For 2014, the new and expanded H-D Pink Label Collection includes 88 iconic items, each with the power to make a difference. Visit h-d.com/pinklabel to learn more.

The new Limited Edition Pink Label Mandarin Collar Leather Jacket (P/N 97010-14VW, starting at $495) is made from lightweight cowhide leather and features the added elegance of contrasting piping and cowhide panels; domed stud accents; plus printed and embroidered highlights. Its zippered shoulder and back vents complement the power-stretch waist and pre-curved sleeves to deliver maximum comfort. Pockets at the elbows and shoulders accept accessory body armor for added protection. Available in XS – 3W sizes.

Made from 60 percent cotton/40 percent polyester, the new Pink Label Performance Knit Top (P/N 99134-14VW, starting at $65) provides moisture-wicking comfort to keep you cool, dry and comfortable. A loop at the center back neck keeps media player cords in place. Available in XS – 3W sizes.

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.