MIC

Corey Meyerson Named MIC Membership Advisor

IRVINE, Calif., July 10, 2018 – Corey Meyerson, former director of partnerships at MX Sports Pro Racing, has joined the Motorcycle Industry Council as Membership Advisor. Meyerson worked with the Lucas Oil Pro Motocross Series more than seven years, developing strong relationships with sponsors, vendors, media and others across the industry.   “Corey will give our membership division a boost of new energy,” said Tim Buche, MIC president and CEO. “The rapport she built with aftermarket and trade businesses will not only help the MIC recruit and retain members, it will help foster a common purpose and beneficial relationships among…
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MOTORCYCLE INDUSTRY COUNCIL RECOGNIZES PAUL VITRANO’S CONTRIBUTIONS TO POWERSPORTS INDUSTRY

MIC Extends Best of Wishes to Vitrano in New Industry Position IRVINE, Calif., March 11, 2014 – The Motorcycle Industry Council wishes MIC General Counsel Paul Vitrano the best as he prepares to join Polaris Industries as vice president of global government relations, effective March 17. In addition to serving as MIC and Motorcycle Safety Foundation general counsel, Vitrano also served as executive vice president and general counsel for both the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association. Vitrano first began working with the MIC in 1999 as outside counsel alongside MIC consultant Stu Ross, founder…
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SAE INTERNATIONAL ADOPTS TEST BASED ON MIC PROTOCOL FOR DETERMINING ELECTRIC MOTORCYCLE TOP SPEED

Standardized Method Can Benefit Consumers IRVINE, Calif., Mar. 03, 2014 – SAE International, recognized worldwide for developing motor vehicle standards, has adopted a new top speed test based on the protocol developed by the Motorcycle Industry Council’s Electric Vehicle Subcommittee. Prior to the development of this standardized test procedure, electric motorcycle manufacturers used different methods to calculate top speed, which presented a challenge for consumers interested in comparing various electric motorcycles. “With several brands of electric motorcycles on the market, having standardized testing protocol is vital,” said Abe Askenazi, chair of the MIC’s Electric Vehicle Subcommittee and chief technology officer…
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MOTORCYCLE INDUSTRY COUNCIL’S 15TH ANNUAL COMMUNICATIONS SYMPOSIUM TO ENTERTAIN AND CHALLENGE ATTENDEES

Popular Returning Speakers on Rostrum for MIC Event IRVINE, Calif., Oct. 14, 2013 – “Inroads to the Future,” the Motorcycle Industry Council’s15th Annual Communications Symposium, will bring together some of the MIC’s most popular speakers for an informative, thought-provoking and entertaining event. The MIC’s approximately 300 member companies are expected to attend the much-anticipated symposium, which is scheduled for Wednesday, Oct. 30, at the Carson Center in Carson, CA. Past symposium headliners Dr. Paul Leinberger and David Nour will both be on hand this year to share their compelling insights on the current and future states of the powersports market.…
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MIC APPLAUDS CONGRESSIONAL MOTORCYCLE CAUCUS FOR URGING RIDERS TO TAKE PART IN RIDE TO WORK DAY

  Washington, D.C., June 14, 2013 – The Congressional Motorcycle Caucus issued a joint press release today urging all motorcyclists to participate in Ride to Work Day. Caucus Co-Chairs, Representatives Michael Burgess (R-TX) and Tim Griffin (R-AR) were joined by House Transportation and Infrastructure Committee Vice Chairman John Duncan in encouraging motorcyclists to safely and responsibly commute on Ride to Work Day, which is Monday, June 17.   The third Monday in June is annually designated as Ride to Work Day which exists to make the general public aware of the growing number of Americans who use motorcycles and scooters…
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REPRESENTATIVE BURGESS PROMOTES MAY IS MOTORCYCLE SAFETY AWARENESS MONTH IN WEEKLY ADDRESS

Washington, D.C., May 30, 2013 – Congressional Motorcycle Caucus Co-Chair, Representative Michael Burgess (R-TX) used his weekly address to highlight the importance of motorcycle safety and May is Motorcycle Safety Awareness Month. The video address can be viewed on Representative Burgess’ website here. In the video Burgess says, “There are a lot of bikers out there who enjoy riding along the open road in a place as beautiful as Texas. And with warmer weather heading our way, more people across America will start using their motorcycles to get to work, to go to the store, to travel, or to just…
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SENATOR KLOBUCHAR HIGHLIGHTS RECREATIONAL TRAILS PROGRAM AT FOXX CONFIRMATION HEARING

  WASHINGTON, D.C., May 22, 2013 – Senator Klobuchar (D-MN) highlighted the importance of the Recreational Trails Program (RTP) at the Senate Commerce, Science and Transportation Committee confirmation hearing for Charlotte Mayor Anthony Foxx who has been nominated by President Obama to become Secretary of Transportation.   Senator Klobuchar used some of her limited time to ask questions of the nominee to address the RTP asking, “I worked hard with several of my colleagues to ensure that the RTP was maintained in MAP-21. This program is very important in my state as well as other northern states. RTP funds off-highway…
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MILITARY & MOTORCYCLES_APRIL 15, 2013

Flying Free   There are two things in this world which get me going every day. One is the sight of an American Flag floating free in the breeze under a bright blue Florida sky and the second is a soaring American Bald Eagle.   On most days, I can see both and I appreciate what they represent and what the cost has been to keep the Flag flying free for over two hundred thirty-five plus years.   Recently I have brought several flag concerns into my columns which I felt were worth writing about.   I received an email…
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MIC WEBINAR SERIES PRESENTS STRATEGIES FOR POWERSPORTS DEALER/RETAILER BUSINESS GROWTH

  MIC Dealer Members Can Benefit from Low-Cost Online Marketing Strategies   IRVINE, Calif., Feb. 28, 2013 – In an effort to help new MIC Dealer Members grow their businesses, the Motorcycle Industry Council is hosting six webinars conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour.   The hour-long, monthly, interactive webinars focus on Nour’s specialty: social market leadership. At their core, they are designed to help businesses market themselves more effectively. Some of Nour’s suggested methods include utilizing today’s free or low-cost online tools and strategies, such as blogging, Twitter and Facebook.   Although the first…
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MOTORCYCLE INDUSTRY COUNCIL EXPANDS MEMBERSHIP TO POWERSPORTS DEALERS

  New Class of Membership Supports Market Expansion and Enhanced Consumer Experience Irvine, Calif., Feb. 2013 – Powersports dealers and retailers can now take advantage of proprietary market research and technical data, local, federal and state regulatory support, and other benefits of membership in the Motorcycle Industry Council to grow and protect their businesses and enhance the customer experience.   The MIC today announced it has expanded its membership to dealers and has already begun signing up charter members.   “Powersports dealers are impactful businesses on Main Street throughout the United States and are a direct link to consumers,” said…
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Don Emde, Frank Esposito and Steve Johnson Re-Elected to Motorcycle Industry Council Board

MIC Board Benefits from Consistency   IRVINE, Calif., Nov. 6, 2012 –Don Emde, Frank Esposito and Steve Johnson were all re-elected to the MIC Board of Directors at the most recent election concluded in late October. With powersports backgrounds that range from magazine publishing and aftermarket manufacturing to distribution, all three returning members bring a wealth of experience and diversity to their respective roles on the MIC board. Emde has served on the board since 2001 and sits on the Aftermarket/Allied Trades Committee, the Marketing and Public Policy Committee and Discover Today’s Motorcycling Subcommittee. Esposito has been on the board…
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MOTORCYCLE INDUSTRY COUNCIL BOARD MEMBER AND DISCOVER TODAY’S MOTORCYCLING INNOVATOR RAY BLANK RETIRES

MIC Grateful for Blank’s Years of Service, Dedication and Enthusiasm   IRVINE, Calif., Nov. 6, 2012 – After devoting more than 25 years to supporting, promoting and growing the motorcycle industry through the Motorcycle Industry Council and Discover Today’s Motorcycling, MIC Board of Directors member Ray Blank announced his retirement, effective Oct. 1. Blank’s MIC retirement comes closely on the heels of his corresponding retirement from American Honda, where Blank was senior vice president of the Motorcycle Division. Blank has been an avid motorcyclist and passionate supporter of the motorcycle industry for more than 25 years. He has also been…
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FREE PROMOTION OFFERS MOTORCYCLISTS AND ATV RIDERS $13,500 IN PRIZES

Revive Your Ride! Year-End Giveaway Starts November 1st  IRVINE, Calif., Nov. 1, 2012 – Attention all motorcyclists, ATV riders, ROV drivers and other powersport enthusiasts. Visit your participating powersports retailer now through December 31 for a chance to win one of thirteen great prizes: Grand Prize: $2,500 Ten First Place Prizes: $1,000 Two Second Place Prizes: $ 500 The Revive Your Ride! Year-End Giveaway starts today and runs through December 31. The promotion is free and is designed specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles and ATVs. All…
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MIC COMMUNICATIONS SYMPOSIUM PROVIDES ECONOMIC ADVICE, INNOVATIVE GROWTH STRATEGIES TO POWERSPORTS INDUSTRY

Presenters See Potential for Market Growth, Stress Social Media  IRVINE, Calif., Oct. 30, 2012 – The evolving state of the economy and the expansion of the powersports industry were the corresponding topics of the day at the 14th Annual MIC Communications Symposium, held at the Carson Center in Carson, Calif., last Wednesday. Representatives of the MIC’s nearly 300 member companies gathered together to hear thought-provoking presenters and participate in spirited discussions at the event, titled “Inroads to the Future XIV.”   “The annual MIC Communications Symposium is always a high point in our year,” said MIC President Tim Buche. “Not…
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MOTORCYCLE INDUSTRY COUNCIL EVENT TO CONNECT AND ENGAGE

14th Annual MIC Communications Symposium Offers Industry Information, Workshops, Thought-Provoking Presenters and More IRVINE, Calif., Oct. 24, 2012 – The Motorcycle Industry Council is hosting its 14th Annual Communications Symposium today at the Carson Center in Carson, Calif. Designed to provide the MIC’s approximately 300 member companies with informative yet entertaining subject matter pertaining to the motorcycle industry, the symposium is titled “Inroads to the Future” and will feature presentations addressing a variety of topics, from the state of the economy to social media. Advance registrations totaling 260 exceed the past record by 20 percent. “We are very excited about…
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REVIVE YOUR RIDE!

Year-End Giveaway Promotion Starts November 1st IRVINE, Calif., Oct. 5, 2012 - The Revive Your Ride! Year-End Giveaway promotion is back to help drive floor traffic and this year it includes two all-new prize packages for a couple of lucky participating retailers. This successful annual promotion runs Nov. 1 through Dec. 31 this year, offering retail customers the chance to win one of thirteen great prizes: • Grand Prize: $2,500 • Ten First Prizes: $1,000 • Two Second Prizes: $500 All prizes will be awarded in the form of gift certificates, that can be redeemed at the participating dealer’s store…
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