Born To Ride LifeStyle

DAYTONA BEACH BIKE WEEK FEATURES FULL SLATE OF TWO-WHEELED FUN

PICKERINGTON, Ohio -- On Jan. 24, 1937, the first running of the Daytona 200 took place on the hard sand of Daytona Beach, Fla. Since that race, won by AMA Motorcycle Hall of Famer Ed Kretz of Monterey Park, Calif., the annual event has grown into a motorcycling mecca, packed full of racing and recreational riding events. This year, AMA-sanctioned events will be among the most popular Bike Week attractions, from amateur dirt-track racing to an AMA Motorcycle Hall of Fame celebration to AMA Supercross on the infield of Daytona International Speedway. "Daytona Beach in early March is all things…
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ALL NEW 2013 COMFORT MAX® GEL PADS

Feature Unique Tail Bone Notch and Dual Density Memory Foam “Sandwich” Anaheim Hills, CA — American Motorcycle Specialties, USA announced today it has revamped its original line of Comfort Maxä Gel Pads to offer today’s riders’ unparalleled comfort on any bike, or any style of riding. The very popular and innovative tail bone notch is now included on all five sizes. Additionally, a thick layer of soft contouring memory foam covers the molded gel on top, and a second layer of firm memory foam covers the bottom. This new dual-density foam covered gel provides a new ultimate in rider comfort. At…
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MGS CUSTOM BIKES ANNOUNCES “BIKE WEEK” SPECIAL DEALER PRICING ON HI-PERF SLIP-ONS

  Lancaster, CA - MGS Custom Bikes is proud to announce the addition of their new high performance slip-ons for all '95-2013 Harley-Davidson Touring models and they're offering special dealer pricing in honor of "Bike Week" for the month of March. The "key" to the success of the immediate "bolt-on performance" is the design of the patented baffle system...it's removable and engineered for maximum horsepower and torque. Unlike most competitors' products, these come with replaceable "rifled" baffles with a torque inversion cone that keeps your bottom end strong...there's no stumbling at the low end. The results are incredible with an…
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MARK YOUR CALENDAR FOR JUNE 21 & 22

S&S Cycle of Viola, Wisconsin is proud to celebrate their 55th anniversary this year, and they’d like everyone to join them for a celebration party in June. Mark Friday, June 21st and Saturday, June 22nd on your calendar, and plan to be in southwest Wisconsin that weekend to join in the fun. The party will take place at the Oktoberfest grounds in La Crosse, Wisconsin, with a side trip to the S&S factory in Viola for breakfast, plant tours, and rides through the beautiful hills of the “driftless area” of southwest Wisconsin. We’ll start celebrating at 4:00 p.m. Friday, June…
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AMA MID AMERICA CROSS COUNTRY NATIONAL CHAMPIONSHIP SERIES KICKS OFF APRIL 13

PICKERINGTON, Ohio -- Some of the most thrilling woods racing in the country will kick off on April 13 as the AMA Mid America XC National Championship Series gets under way in Madison, Ind. The 10-round hare scrambles series features a wide range of challenging venues that test riders' skills on everything from high-speed courses to tight single-track trail. The series, which launched in 2010, continues to grow and flourish, attracting more AMA members every year. It is promoted by Mike Gibbs and Mid America XC in Monrovia, Ind. The full schedule is at www.themaxc.com. "Mike and his crew continue…
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MILITARY & MOTORCYCLES_MARCH 1, 2013

Respect for the American Flag A concerned citizen contacted the North River News Office and wanted me to know there were folks who did not light their American Flags at night in a certain retirement community. She also said that she had contacted someone from the VFW (Veterans of Foreign Wars) regarding the rule (Flag Laws and Customs) which says in part “§174. Time and occasions for display – “However, when a patriotic effect is desired, the flag may be displayed twenty-four hours a day if properly illuminated during the hours of darkness.”   She was advised the Rule had recently…
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MIC WEBINAR SERIES PRESENTS STRATEGIES FOR POWERSPORTS DEALER/RETAILER BUSINESS GROWTH

  MIC Dealer Members Can Benefit from Low-Cost Online Marketing Strategies   IRVINE, Calif., Feb. 28, 2013 – In an effort to help new MIC Dealer Members grow their businesses, the Motorcycle Industry Council is hosting six webinars conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour.   The hour-long, monthly, interactive webinars focus on Nour’s specialty: social market leadership. At their core, they are designed to help businesses market themselves more effectively. Some of Nour’s suggested methods include utilizing today’s free or low-cost online tools and strategies, such as blogging, Twitter and Facebook.   Although the first…
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ECEA PROMOTES LONG SCHEDULE OF HARE SCRAMBLES

  PICKERINGTON, Ohio -- The East Coast Enduro Association's off-road competition season brings a long list of hare scrambles and enduro competition to AMA members in the eastern United States. As an AMA Featured Series for 2013, the racing kicks off on March 2-3 in Port Elizabeth, N.J., with the Tri-County Hare Scrambles. "These are great races with a loyal following that fosters a family-friendly atmosphere while providing exceptional competition," said AMA Off-Road Racing Manager Chuck Weir. "Add in the fact that many of these races boast histories that stretch back decades, and it's a great mix." The enduro schedule…
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MOTORCYCLE SAFETY FOUNDATION RELEASES “MOTORCYCLE PILOT” VIDEO

New Public Service Announcement Compares Piloting an Airplane to Riding a Motorcycle  IRVINE, Calif., February 2013 – What do airplanes and motorcycles have in common? More than you may think, according to instructor pilot and motorcyclist Major James Boddy. The Motorcycle Safety Foundation® has released a new public service announcement featuring Major Boddy, in which he cites the many parallels between taking to the air and taking to the road. Some of the common themes mentioned are the importance of training, pre-flight/pre-ride inspection, wearing the proper safety gear, and maintaining awareness of one's surroundings. "Major Boddy trains fighter pilots and…
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AMERICAN MOTORCYCLIST ASSOCIATION TELLS CONGRESS MORE E15 STUDY NEEDED

PICKERINGTON, Ohio -- The American Motorcyclist Association expressed concern to a U.S. House subcommittee about possible damage to motorcycle and all-terrain vehicle engines caused by the inadvertent use of E15 when the new fuel becomes widely available. In testimony to the House Subcommittee on the Environment during a hearing on "Mid-Level Ethanol Blends: Consumer and Technical Research Needs" on Feb. 26, Wayne Allard, AMA vice president for government relations, said that motorcycles and ATVs should be part of any scientific study into the effects of E15 on engines to ensure that the new fuel blend won't damage those engines. He…
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CORBIN INTRODUCES FRONT AND REAR SADDLES FOR 2013 KAWASAKI NINJA 300

Hollister, CA- Corbin introduces a newly designed and engineered seating platform for the new 2013 Kawasaki Ninja 300. Constructed out of Comfort Cell foam for greater comfort and support, Corbin's front saddle is shaped like your body to create a greater area of body contact and proper weight distribution. The saddle eliminates pressure points, increases riding range and is built firm to stay resilient and support your body all day. Corbin’s rear seat is built to give “race bike” looks with a shape like a race cowling. On the inside, the rear saddle is built with the same high quality…
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CALIFORNIA LAWMAKER WITHDRAWS BILL THAT WOULD HAVE RESTRICTED LANE-SPLITTING BY MOTORCYCLISTS

PICKERINGTON, Ohio -- The sponsor of a California Senate bill that would have restricted the current practice of lane-splitting by motorcyclists will withdraw the bill from consideration, the American Motorcyclist Association reports.  Lane-splitting by motorcyclists in California is recognized by the California Highway Patrol and helps ease traffic flow. An aide to state Sen. Jim Beall (D-San Jose), who sponsored S.B. 350, confirmed in an email to the AMA Tuesday afternoon that the bill would be withdrawn, pending the results of a University of California-Berkeley safety study expected later this year. The bill, introduced Feb. 20, would have allowed lane-splitting…
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MILITARY & MOTORCYCLES_FEBRUARY 22, 2013

I Did Build It I am almost 66 years old. I grew up here in Manatee County and “I did build my own life” through the teachings of God, my parents, neighbors, teachers, and supervisors over the years. I don’t need Washington to tell how to be a better person by my helping everyone else in the United States. I have hunted and owned weapons for the vast majority of my life, that doesn’t make me a bad person. However, it does make me feel safer insomuch I can protect myself and my family and others around me should the…
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Military & Motorcycles_February 15, 2013

Welcome Home Soldier Monday was a day long awaited by family members of Robert W. Scott who has been missing since December 1, 1950. Robert was assigned to the 31st Regimental Combat Team - Heavy Mortar Company who were engaged along the eastern banks of the Chosin Reservoir near Sinhung-ri, South Hamgyong Province, in North Korea against a vastly superior number of enemy forces. On December 1, 1950, Robert was reported MIA (Missing in Action) along with others in his unit. Officially, on the 31 of December, 1953 Robert was declared dead by the DOA (Department of Army) however, he was still…
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EPA WANTS SEPARATE E10 FUEL PUMPS AT CERTAIN GAS STATIONS THAT SELL E15 ETHANOL-GASOLINE BLEND

PICKERINGTON, Ohio -- In response to concerns expressed by the American Motorcyclist Association and power equipment makers, the U.S. Environmental Protection Agency has issued new guidelines to help ensure that motorcyclists and others don't inadvertently use E15 fuel. E15 is a new fuel blend of 15 percent ethanol and 85 percent gasoline that the EPA has approved for use in 2001-and-newer passenger vehicles. The blend isn't approved for use in motorcycles, all-terrain vehicles, boats, lawn mowers and other engines, and may even damage them and void warranties. E10, which is commonly found at gas stations, contains 10 percent ethanol. E0…
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MOTORCYCLE INDUSTRY COUNCIL EXPANDS MEMBERSHIP TO POWERSPORTS DEALERS

  New Class of Membership Supports Market Expansion and Enhanced Consumer Experience Irvine, Calif., Feb. 2013 – Powersports dealers and retailers can now take advantage of proprietary market research and technical data, local, federal and state regulatory support, and other benefits of membership in the Motorcycle Industry Council to grow and protect their businesses and enhance the customer experience.   The MIC today announced it has expanded its membership to dealers and has already begun signing up charter members.   “Powersports dealers are impactful businesses on Main Street throughout the United States and are a direct link to consumers,” said…
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