HARLEY-DAVIDSON INVESTS IN ALTA MOTORS; COMPANIES WILL COLLABORATE ON FUTURE ELECTRIC MOTORCYCLE PRODUCT DEVELOPMENT
Collaboration Will Advance Application of EV Motorcycle Technology and Expand Electric Motorcycle Marketplace Combining Instant Torque and Quick Acceleration with Intuitive and Dynamic Motorcycle Design MILWAUKEE (March 1, 2018) – Harley-Davidson, Inc. (NYSE: HOG) announced today that it has made an equity investment in Alta Motors, a leader and innovator in lightweight electric vehicles, and that the two companies will collaborate on electric motorcycle technology and new product development. “Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology,”…continue reading