Born To Ride

American Motorcyclist Association sets Record for Outreach in 2015

American Motorcyclist Association sets record for outreach in 2015 PICKERINGTON, Ohio -- The American Motorcyclist Association reached more people in 2015 than any previous year, using social media, direct contact with motorcycling advocates, press releases, newsletters and magazines. • Facebook "likes" were up 81 percent over 2014 • Twitter followers increased 132 percent • The number of AMA followers on Instagram climbed from 3,400 to 41,200 (largely due to the addition of an AMA Supercross account) AMA Action Alerts also prompted more than 40,000 individuals to take direct action on behalf of motorcyclists' rights in 2015, including: • Approximately 3.7…
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H.O.G. MEMBERS GET OPEN DOOR ACCESS TO HARLEY-DAVIDSON MUSEUM

H.O.G. MEMBERS GET OPEN DOOR ACCESS TO HARLEY-DAVIDSON MUSEUM New Member Benefit Offers Unlimited and Exclusive Ticket to Harley-Davidson History MILWAUKEE (Dec. 18, 2015) – The Harley-Davidson Museum is swinging its doors wide open to all Harley Owners Group (H.O.G.) members around the world by adding unlimited admission and VIP access to more than 112 years of Harley-Davidson history to its package of exclusive membership benefits. Beginning this month, all Full, Life and Associate H.O.G. members will be treated to complimentary admission to the museum any time they visit simply by showing their membership card at the door. H.O.G. members…
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FROM WALL STREET TO MAIN STREET ON TWO WHEELS

Happy New Year; I thought it would be great to use an example of someone I have helped over the years. The following story really touches my heart with a client and fellow rider I met about a year ago. I have changed his name and some of the numbers of the principal to protect our client, but it is a very real client and I see this over and over again. John came to me about a year ago. After our meeting, I asked him to go home and gather anything that related to his financial situation so we…
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More Female Riders Than Ever According to Latest Motorcycle Industry Council Owner Survey

More Female Riders Than Ever According to Latest Motorcycle Industry Council Owner Survey Ownership by Women Doubled During the Past Decade IRVINE, Calif. Dec. 17, 2015 – Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council. The MIC’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998. “Women continue to embrace motorcycling like never before,” said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, a group consisting of female motorcycle…
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American Motorcyclist Association wins National Award for Grassroots Program Innovation

American Motorcyclist Association wins National Award for Grassroots Program Innovation PICKERINGTON, Ohio -- The American Motorcyclist Association won first place in the 2015 Showalter Political Involvement Program Innovation Award competition, announced Dec. 11 in Naples, Fla., at the annual Innovate to Motivate conference. Innovate to Motivate was founded in 2001 to provide advanced curriculum for experienced political-involvement professionals. Winning organizations must demonstrate innovative programs and results from their innovations. During 2015, the AMA revamped its advocacy outreach to strengthen its position as the voice of the motorcycle community before national, state and local legislatures. That effort included the creation of…
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PowerLily Gas Tank Mentorship Program Supporting Women in Powersports Application Deadline February 12, 2016

PowerLily Gas Tank Mentorship Program Supporting Women in Powersports Application Deadline February 12, 2016 PowerLily Members to Present Business Plans at AIMExpo 2016 IRVINE, Calif., Dec. 14, 2015 –Female powersports entrepreneurs with great ideas for new products and services can get help from PowerLily's new Gas Tank Mentorship Program. The program will teach the entrepreneurs how to create successful business plans that they may have an opportunity to present, in-person, to influential leaders in the powersports industry. The application process involves the submission of a short “elevator pitch” video and written answers to a series of questions. Applications will be…
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The Motorcycle Safety Foundation Introduces its “Contract for Safety” for Use by All Motorcyclists

The Motorcycle Safety Foundation Introduces its "Contract for Safety" for Use by All Motorcyclists • New tool fosters communication between prospective motorcyclists and their friends and family about a safe way forward into motorcycling • The Contract encourages an intentional commitment to riding safely and responsibly • Contract for Safety is available now for download from msf-usa.org IRVINE, CA Dec. 14, 2015 – The Motorcycle Safety Foundation has published its Contract for Safety for use by the general motorcycling public. Previously available only on the Apple iTunes Store to purchasers of MSF’s Rider Choices iBook, the Contract can now be…
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AMA Rule Changes for the 2017 Season Affecting Minimum Age Requirements in Motocross

To: Competitors in AMA-sanctioned motocross events From: AMA Date: Dec. 11, 2015 Re: Rule changes for the 2017 season affecting minimum age requirements in motocross The following rule change was created through AMA Congress and approved by the AMA Board of Directors. This rule will go into effect Jan. 1, 2017. Changes for the 2017 season are reflected in red, bold type. Items that are struck through will no longer be valid. Chapter 1.1; Chapter A; Paragraph 6: The minimum age for amateur riders is 12. In all events, a rider must be 14 or older to ride motorcycles above…
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DECK THE HIGHWAYS WITH HARLEY-DAVIDSON

DECK THE HIGHWAYS WITH HARLEY-DAVIDSON Shop Harley-Davidson’s Gift Guide for Hundreds of Unique Items -- From the Ultimate Gift of a Motorcycle and Harley-Davidson Riding Academy to Hoodies, Gear and More MILWAUKEE (December 10, 2015) ‘Tis the season for ugly reindeer sweaters, awkward holiday parties, and too many hours spent with the in-laws. Thankfully, Harley-Davidson rides to the rescue with the season’s hottest gifts, from classic-cool leather to the hottest tech and audio toys, there’s something for everyone, whether they ride or not. And for the baddest on your list, give the gift of freedom – learning how to ride…
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Congress Passes Five-year Highway Bill, Including big wins for Motorcyclists

Congress passes five-year highway bill, including big wins for motorcyclists PICKERINGTON, Ohio -- Congress passed a five-year $305 billion highway bill Dec. 3 that includes several big wins for motorcyclists, the American Motorcyclist Association reports. "Some of these issues -- such as motorcycle-only checkpoints and recreational trails funding -- are ones we have been battling for several years, and it is a major victory to get language in the highway bill that meets our goals," said Wayne Allard, AMA vice president of government relations. The Fixing America's Surface Transportation Act includes: • Continued funding for the Recreational Trails Program, which…
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FUNDRAISER : Together we can help Jamie continue to work hard every day for children with disabilities!

What: Jamie's new wheelchair accessible van Goal: $25,000. Amount raised to date $2,355. Fundraiser ends Feb 1, 2016. Why: Jamie works hard each day for children with disabilities. As a public relations specialist for Shriners Hospital for Children - Tampa, she helps put the spotlight on the help available to these special children & the families that love them. She herself was a patient of Shriners Hospital, first in Erie, then in Tampa. Now she’s giving back to the wonderful hospital system that helped her gain independence and become a productive adult. With congenital muscular dystrophy, she’s been confined to…
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‘Tis the Season to Give Love Jugs … The Best and Most Effective V-Twin Engine Cooling System in the World

‘Tis the Season to Give Love Jugs … The Best and Most Effective V-Twin Engine Cooling System in the World Love Jugs can now be in your dealership adding to your revenue stream with our new dealer program. Dealers everywhere can now Increase their Bottom Line Profits with Love Jugs! Motorcycle riders all over the world are thrilled with the results and the performance of Love Jugs. Its’ innovative patented design helps keep Harley riders cooler … especially in stop and go traffic since V-Twin air cooled engines can approach and exceed 500 degrees. Temperatures this high will destroy the lubricating…
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Renewable Fuel Standard Mandates Announced By EPA Increase Ethanol Risk for Motorcycles, ATVs

Renewable Fuel Standard Mandates Announced By EPA Increase Ethanol Risk for Motorcycles, ATVs PICKERINGTON, Ohio -- The Renewable Fuel Standard volume requirements announced today by the U.S. Environmental Protection Agency increase the risk of inadvertent misfueling for motorcyclists and all-terrain-vehicle owners by mandating the widespread availability of higher-ethanol fuel blends, such as E15, the American Motorcyclist Association reports. Although the EPA Renewable Volume Obligations under the RFS are lower than the statutory requirements, the EPA's decision still means more ethanol must be blended into the nation's fuel supply during the coming year. The EPA set the renewable fuel standard for…
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FROM WALL STREET TO MAIN STREET ON TWO WHEELS

By: Michelle Osborne Have you ever had anything that you call a “God” thing happen? Well I did and it really opened my eyes as to how blessed most of us truly are. We get to ride our motorcycles, workout, climb mountains and live our life without wondering what it is like to be handicap, sick or need guidance. With the season of giving upon us, I wanted to share with some people that have truly touched my heart and how we should all take a minute to not only give thanks for our health and our bodies but to…
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‘Born to Ride’ celebrates 20-year journey on TV

By Eric Vician, Times Correspondent Wednesday, November 18, 2015 5:01pm Ron Galletti still remembers the day he came home from the sweltering Florida heat of his construction foreman and told his wife he left his job to pursue an entrepreneurial idea. Galletti wanted to document the lifestyle of motorcycle riders and thought the idea might make for a good television show. That was 20 years — and two children — ago for the couple, who co-produce Born to Ride a show seen in more than 2 million homes, across 14 counties including locally on Great 38, WTTA Tampa Bay Sundays…
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THANKING THOSE WHO PROTECT AND SERVE: HARLEY-DAVIDSON OFFERS FREE RIDING ACADEMY MOTORCYCLE TRAINING TO FIRST RESPONDERS

THANKING THOSE WHO PROTECT AND SERVE: HARLEY-DAVIDSON OFFERS FREE RIDING ACADEMY MOTORCYCLE TRAINING TO FIRST RESPONDERS H-D Employees Help Announce Offer by Volunteering at Local Firehouses and Police Stations MILWAUKEE (NOV. 17, 2015) – Leading up to Thanksgiving, Harley-Davidson will expand its free Riding Academy motorcycle training offer to all first responders from Jan. 1 to Dec. 31, 2016. To unveil the Ride Free offer for police officers, firefighters and EMS professionals*, Harley-Davidson employees across the country volunteered at local firehouses and police stations in Albuquerque, New Mexico, Kansas City, Missouri, Milwaukee, San Diego, Wichita, Kansas and York, Pennsylvania. At…
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