Fwd: IVALENTINO ROSSI, WITH THE HUNDRED MEDIA HOLDING, JOINS THE VIRTUAL WORLD WITH VR46 METAVERSE | Born To Ride Motorcycle Magazine – Motorcycle TV, Radio, Events, News and Motorcycle Blog
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Fwd: IVALENTINO ROSSI, WITH THE HUNDRED MEDIA HOLDING, JOINS THE VIRTUAL WORLD WITH VR46 METAVERSE

Published on May 17, 2022 under Motorcycle News
Fwd: IVALENTINO ROSSI, WITH THE HUNDRED MEDIA HOLDING, JOINS THE VIRTUAL WORLD WITH VR46 METAVERSE

Valentino Rossi, with the Italian media holding The Hundred, reaches another milestone in the development of VR46, a brand that has already built up an across-the-board presence in Motorsport, with the aim of offering innovative content and immersive virtual experiences for motorsport fans around the world.

Milan, May 17, 2022 – Valentino Rossi, nine times world champion and MotoGP icon, not to mention one of the most famous and best-loved sports stars of all time, makes his web3 debut by setting up a company dedicated to create and develop unique contents about the VR46 brand in the metaverses, in gaming universe and in the NFTs (non-fungible tokens) environment.

VR46 Metaverse is the result of a joint venture with The Hundred, the Italian media holding that will provide its know-how to develop virtual experiences for the fans of “The Doctor” around the world, motorsports enthusiasts and gamers. The joint venture behind the foundation of VR46 Metaverse was promoted by Nicola Volpi, lead investor at The Hundred.

“Entering this massive project is an exciting venture that I’ve decided to embark on with a structured approach, in partnership with high-level players,” said Valentino Rossi. “I am thrilled to be able to reach fans all over the world, bringing them the atmosphere and enthusiasm of VR46 through new technologies, and I think this project represents a hugely important step forward for the brand.”

The project has a multi-year roadmap outlining the development of continuously evolving content in metaverses and guaranteeing ongoing support in the years to come. The purpose of VR46 Metaverse is to create, inside persistent virtual worlds, a global platform dedicated to “The Doctor”, the VR46 Racing Team and the Academy, where fans of the rider – “il Popolo Giallo” – and all motorsport enthusiasts will be able to enjoy virtual entertaining experiences that will let them to meet VR46 official riders, interact with other users, and even race against each other’s.

Jean Claude Ghinozzi, VR46 Metaverse CEO and a partner at The Hundred, commented on the announcement: “I am delighted to work on this project that, for the first time, will bring an international icon like Valentino Rossi into the metaverse, to reinvent this (virtual) world as he has already done with motorsport”. Ghinozzi, an executive with proven international experience gained at Microsoft, Activision Blizzard and Electronic Arts managing well-known IPs like Call of Duty and FIFA, will have the task of leading the joint venture between VR46 and The Hundred, playing a key role in content development and engaging with international partners.

The first contents developed by the new company, expected as early as in 2022, will immediately offer immersive and engaging experiences to both Valentino Rossi’s historic fan base and new audience generated by the rise of these new technologies. According to market analyst Gartner, by 2025, 25% of the world’s population will spend at least an hour a day in the metaverse, exploring new interests and new social, recreational, educational and shopping opportunities.