Born To Ride

HAPPY! Happy Hour Returns for 2016 AIMExpo

HAPPY! Happy Hour Returns for 2016 AIMExpo Featuring Annual Ride for Kids Charity Auction Hosted by National Powersport Auctions All Auction Proceeds go to Pediatric Brain Tumor Foundation College Scholarship Program; Wells Fargo Commercial Distribution Finance Becomes Presenting Sponsor of HAPPY! Happy Hour. IRVINE, Calif. (August 30, 2016) – HAPPY! Happy Hour is back! The always popular combination of industry networking, a charity auction and sponsored (free) drinks returns to the American International Motorcycle Expo (AIMExpo) on Thursday, October 13, kicking off at 6pm immediately following the conclusion of the show’s opening day. With a new location in the North…
continue reading

New Riders of Kawasaki Program now ‘Powered by the AMA’

New Riders of Kawasaki Program now 'Powered by the AMA' American Motorcyclist Association to provide ROK™ membership services PICKERINGTON, Ohio -- The Riders of Kawasaki motorcycle loyalty club has partnered with the American Motorcyclist Association, which will provide ROK™ membership services under the new ROK, powered by the AMA, program, jointly announced today by the AMA and Kawasaki Motors Corp., U.S.A. (KMC). ROK, powered by the AMA, marks the first time the AMA and a motorcycle company have joined forces in a membership-services alliance of this scope. "We welcome the opportunity to work with Kawasaki to ensure ROK members continue…
continue reading

Dealer Registration for 2016 American International Motorcycle Expo Experiences Significant Growth

Record Number of Dealer Attendees Signing Up IRVINE, Calif. (September 1, 2016) – With less than two months remaining until the fourth annual American International Motorcycle Expo (AIMExpo), dealer registration for the 2016 show has reached an all-time high, demonstrating exceptional year-on-year growth. This fall’s event, which will take place October 13-16 from a new North Hall location at Orlando, Florida’s Orange County Convention Center (OCCC), has seen registration grow to 148% of last year’s number for the same period. As a platform that brings together dealers, media, and consumers, much of AIMExpo is geared toward programs that enhance the…
continue reading

Danny Gray Launches “Design Your Own” Custom Seat Program

Danny Gray Launches "Design Your Own" Custom Seat Program Santa Ana, CA – Make a truly individual statement ... create your own personalized cover for your seat. Choose your stitch design, thread color, and even add inlay materials to compliment your bike, style, and personality. The hardest part is making up your mind. Danny Gray seats are handmade, with old world craftsmanship built into each one. But you’ve got to ride one to really experience what makes Danny Gray Seats so special. So start your journey today online or at your local dealer. It’s 6 steps and five minutes that…
continue reading

Paughco Returns to Las Vegas BikeFest as Sponsor of Artistry in Iron

Paughco Returns to Las Vegas BikeFest as Sponsor of Artistry in Iron, Master Builders Championship Las Vegas, NV - PAUGHCO, the industry leader in cool parts for Harley-Davidson, returns as 2016 sponsor for Las Vegas BikeFest - Artistry in Iron, Master Builders Championship. For the second year Paughco will provide prizes for 2nd and 3rd place in the build off as well as additional prizes for the "People's Choice" category. "We are so lucky to have Paughco back this year as a sponsor of Artistry In Iron, Master Builders Championship. With them providing these amazing prizes for our 2nd and…
continue reading

PowerSports Dealer Kickstart Seminars at AIMExpo

PowerSports Dealer Kickstart Seminars at AIMExpo Kickstart Track The Kickstart Track is designed to appeal to V-Twin Shops, Independent Custom Shops and Repair Shops. All the speakers have multiple years of hands on in their specific area of expertise. This track promises to provide relevant information and guidance to help you meet the daily challenges of running a small business in the motorcycle industry. Speakers include: Steve Barker Systems for Success Thursday 10/13/16 1:00pm – 2:15pm Deb Galletti Easy, Low cost Marketing Tips Thursday 10/13/16 2:35pm - 3:50pm Earl LeVere Protect your Products and Product Designs Thursday 10/13/16 4:10pm –…
continue reading

AIMExpo Custom Culture

AIMExpo Custom Culture Our Changing Industry, a Millennial Round Table Earlier this year a group of young industry professionals got together in Austin to talk about the challenges they face each day making a living in today’s motorcycle industry. There were about 30 people representing builders, OEM motorcycle manufacturers, aftermarket companies, promoters, media and more. The conversation was very sincere and intense. As the discussions developed so did the suggestions for different directions the industry might go in or should at least consider. The round table panel will include an elite cross section of Gen X and Gen Y motorcycle…
continue reading

AIMExpo Custom Culture press release – Our Changing Industry, a Millennial Round Table

Our Changing Industry, a Millennial Round Table Earlier this year a group of young industry professionals got together in Austin to talk about the challenges they face each day making a living in today’s motorcycle industry. There were about 30 people representing builders, OEM motorcycle manufacturers, aftermarket companies, promoters, media and more. The conversation was very sincere and intense. As the discussions developed so did the suggestions for different directions the industry might go in or should at least consider. The round table panel will include an elite cross section of Gen X and Gen Y motorcycle professionals including: Jason…
continue reading

PowerSports Dealer Kickstart Seminars at AIMExpo

PowerSports Dealer Seminars @ AIMExpo Kickstart Track The Kickstart Track is designed to appeal to V-Twin Shops, Independent Custom Shops and Repair Shops. All the speakers have multiple years of hands on in their specific area of expertise. This track promises to provide relevant information and guidance to help you meet the daily challenges of running a small business in the motorcycle industry. Speakers include; Steve Barker: Systems for Success - Thursday 10/13/16 1:00pm – 2:15pm Deb Galletti: Easy, Low cost Marketing Tips - Thursday 10/13/16 2:35pm - 3:50pm Earl LeVere: Protect your Products and Product Designs - Thursday 10/13/16 4:10pm – 5:45pm   Bob Kay: Passion Required  - Friday…
continue reading

FIN® ASSISTS IN RECOVERING STOLEN 2014 HARLEY-DAVIDSON STREET GLIDE

FIN® ASSISTS IN RECOVERING STOLEN 2014 HARLEY-DAVIDSON STREET GLIDE Springfield, MO - The Find It Now GPS theft recovery team received notice of a stolen 2014 Harley-Davidson Street Glide motorcycle. The FIN customer was on his way back home to Tennessee after attending Sturgis Bike Week with a friend, and stopped at a hotel for the evening. It was explained that the 2 riders positioned their motorcycles in an area of the parking lot which appeared to have adequate lighting and outside video cameras. The FIN customer woke up to alert messages on his phone that his bike was moved…
continue reading

ALL-NEW HARLEY-DAVIDSON MILWAUKEE-EIGHT ENGINE POWERS REIMAGINED TOURING MOTORCYCLE EXPERIENCE

ALL-NEW HARLEY-DAVIDSON MILWAUKEE-EIGHT ENGINE POWERS REIMAGINED TOURING MOTORCYCLE EXPERIENCE Newest Harley Big Twin Delivers More Performance and Comfort   MILWAUKEE (August 23, 2016) – The all-new Harley-Davidson® Milwaukee-Eight™ engine, ninth in the lineage of the company’s iconic Big Twin engines, delivers more power and an improved motorcycling experience for riders and passengers while retaining the iconic look, sound and feel of its predecessors. An all-new design, the Milwaukee-Eight engine offers quicker throttle response, more passing power, purer sound, a smoother ride and more of the feeling riders want from a Harley-Davidson Touring motorcycle engine.     “The guiding principle behind…
continue reading

DISCOVERY ROARS OUT WITH NEW MINISERIES ‘HARLEY AND THE DAVIDSONS’

3-Part Mini-Series Premieres Monday, September 5 at 9 PM ET/PT on Discovery (LOS ANGELES) – A Harley-Davidson is more than a motorcycle. It is a symbol of Americana, built from the ground up by founders Walter and Arthur Davidson and their friend Bill Harley. But the road to success was not exactly smooth – filled with innumerable obstacles, ruthless competitors and extraordinary risks. Together these three young men, the sons of blue-collar immigrants, gave everything they had to ensure the survival of the company they founded. But just how far would they go to reach the ultimate American dream? https://youtu.be/X3j7DNCuCxg…
continue reading

Venom Super Tuesday Bike Night Photo Gallery 08-16-2016

continue reading

California Becomes First State to Legally Recognize Lane Splitting

Gov. Brown signs A.B. 51, directing California Highway Patrol to draft guidelines PICKERINGTON, Ohio -- Gov. Jerry Brown signed A.B. 51 into law today, making California the first state to legally recognize lane splitting, the practice in which motorcyclists ride between lanes of traffic. The bill, sponsored by Assemblymembers Bill Quirk (D-Hayward) and Tom Lackey (R- Palmdale), grants the California Highway Patrol the authority to develop and issue lane-splitting guidelines in consultation with motorcycle safety groups and riders. "This is great news for motorcyclists in California and throughout the country," said Rob Dingman, president and CEO of the American Motorcyclist…
continue reading

MARVEL AND HARLEY-DAVIDSON CREATE CUSTOM SUPERHERO MOTORCYCLES

MARVEL AND HARLEY-DAVIDSON CREATE CUSTOM SUPERHERO MOTORCYCLES Harley-Davidson and Marvel have teamed up for a collection of 25 superhero and supervillain-inspired motorcycles, coinciding with Captain America's 75th anniversary. Harley-Davidson dealerships across Australia and New Zealand participated in creating custom bikes to celebrate characters like Thanos, Thor, Iron Man, Black Panther, Spider-Gwen and more. The custom motorcycles match some of Marvel's most popular characters with Harley-Davidson's most popular models. For instance, the Black Widow Iron 883 is "all blacked-out, stripped down custom aggression…[and] stands alone, an iconoclast, like the solitary Black Widow herself," while the Hulk's Fat Boy Lo is "big,…
continue reading

Born To Ride Babe of the Week – Sarah

Born To Ride Babe of the Week - Sarah Courtesy of http://floridas-finest-bikini-babes.com/
continue reading