Born To Ride

HARLEY-DAVIDSON CREATES NEW ADVANCED TECHNOLOGY R&D FACILITY IN SILICON VALLEY

Company is Recruiting Top EV Talent to Build its Capabilities for New Products and Segments   MILWAUKEE (Sept. 5, 2018) – Harley-Davidson, Inc. (NYSE: HOG) announced today it will establish a new research and development facility in Northern California to support its future product portfolio, including the company’s first complete line of electric vehicles. “Recently we shared with the world our accelerated plans to build the next generation of Harley-Davidson riders globally,” said Matt Levatich, President and CEO of Harley-Davidson, Inc. “This new R&D facility in the heart of Silicon Valley will help us deliver on those plans and demonstrate…
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Big Dog’s Patio Biker Saturdays

Come out to Big Dog's Patio every 2nd Saturday for Biker Saturdays! 12-class Bike Show Food & beer specials Live music Bikini bike wash And more
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Motus Motorcycles Closes Doors

In a move that saw another American motorcycle company go under, Motus Motorcycles in Birmingham, Alabama announced their closure via Facebook over the Labor Day weekend. The announcement began by stating that it “is forced to shut down operations, effective immediately.”   The vision of building the ultimate American sport-touring motorcycle was birthed in the minds and hearts of Lee Conn and Brian Case 10 years ago, and Motus was born. The uniquely American notion of building a bike around essentially half a Corvette engine (their vaunted “Baby Block” MV4 1650) captured the imagination of the American motorcycling world, if…
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Nation’s Fire Rocktoberfest at 20th Hole

Nation's Fire Rocktoberfest at 20th Hole
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Big Dogs Patio Biker Saturdays

Big Dogs Patio Biker Saturdays, 2nd Saturday of Every Month • 4pm
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Quaker Steak & Lube Bike Night

Hosted by Quaker Steak and Lube (Clearwater, FL) and Born To Ride TV & Magazine  
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Florida Motorcycle Magazine Issue Number 171

Born To Ride Motorcycle Media publishes a monthly Florida motorcycle magazine that that is one of the most popular biker magazines in America. Click on the Cover To Read the Current Motorcycle Magazine Online Florida Motorcycle Magazine Issue Number 171
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Elias Bounces Back To Win PittRace Superbike Race

Elias Wins Last-Lap War With Beaubier WAMPUM, PA (August 26, 2018) – When it comes to last-lap battles, they don’t get much better than the final lap of today’s Motul Superbike race between Toni Elias and Cameron Beaubier in the Championship of Pittsburgh at Pittsburgh International Race Complex. The 18-lap Motul Superbike race came down to the very last lap of the 2.78-mile PittRace course and featured several close passes by both riders. In the end, though, victory went to Elias and his Yoshimura Suzuki – by just .046 of a second from Monster Energy/Yamalube/Yamaha Factory Racing’s Beaubier. It was…
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Herrin Wins Race One At PittRace

Debise, Dumas Take Supersport, Junior Cup Wins On Day One WAMPUM, CA (August 25, 2018) – Last year when MotoAmerica visited Pittsburgh International Race Complex for the first time, Josh Herrin was a spectator up on the hill after his team pulled out of the series. Well, what a difference a year makes. Today, Herrin won his first Superbike race in five years, the Attack Performance/Herrin Compound Yamaha rider mastering iffy wet/dry conditions to win the first of two Motul Superbike races of the Championship of Pittsburgh. Herrin, who won the AMA Superbike Championship in 2013 with four race wins,…
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HARLEY-DAVIDSON ADVANCED TECHNOLOGY ELEVATES THE MOTORCYCLING EXPERIENCE

New Boom! Box GTS Infotainment System and Reflex Linked Brakes with Traction Control Highlight Tech Upgrades   MILWAUKEE (August 21, 2018) Less than a month after announcing plans for future product in new-to-the-brand categories and a commitment to advance its heavyweight Touring and Cruiser models, Harley-Davidson® introduces a number of technology advancements that elevate performance, function and style across the 2019 Harley-Davidson Touring and Trike motorcycle lines.   New Harley-Davidson Boom! Box GTS Infotainment System The new Boom! Box™ GTS infotainment system is an evolved interface experience for riders of select Harley-Davidson Touring and Trike motorcycles. The Boom! Box GTS system offers the contemporary…
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2019 HARLEY-DAVIDSON CVO MODELS SHOWCASE THE ULTIMATE IN MOTORCYCLING STYLE, TECHNOLOGY AND PERFORMANCE

New Premium Features, Finishes and Accessories for Three CVO Motorcycles   MILWAUKEE (August 21, 2018) Three 2019 Harley-Davidson® CVO™ models offer show-stopping finishes, advanced technology, exclusive components and attention to detail that borders on obsessive. The Harley-Davidson Custom Vehicle Operations™ program creates limited-production Harley-Davidson motorcycle models for the most-discerning customers, often using finishes, materials and accessories that are only available on a CVO model.   Three 2019 Harley-Davidson CVO models offer new features and finishes:   2019 CVO™ Limited For the rider who expects it all – luxury, performance, features and style. The CVO Limited model offers the ultimate in long-range touring comfort and…
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NEW HARLEY-DAVIDSON FXDR 114 POURS ON PERFORMANCE

A Dynamic Power Cruiser Combines Milwaukee-Eight Muscle with Weight-Saving Aluminum and Composite Components   MILWAUKEE (August 21, 2018) The new Harley-Davidson® FXDR™ 114 motorcycle delivers moto-aggression with a technical edge. Like a drag racer crossed with a fighter jet, this unapologetic power cruiser brings a new level of all-out performance to the Harley-Davidson line-up. The FXDR 114 combines the unrelenting power of the Milwaukee-Eight® 114 engine with the liberal use of new weight-saving aluminum and composite components. Every aspect of handling and performance is amplified.   “This motorcycle is really a blast to ride,” said David Latz, Lead Product Manager at Harley-Davidson. “The FXDR 114…
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HARLEY-DAVIDSON DELIVERS BOLD MOTORCYCLE PERFORMANCE AND RIDE-ENHANCING TECHNOLOGY FOR 2019 

New Power Cruiser and Infotainment System Top a Full Slate of New Products    MILWAUKEE (August 21, 2018) The all-out performance of the new 2019 Harley-Davidson® FXDR™ 114 model sets the pace for Harley-Davidson's new 2019 motorcycles, accessories and gear that deliver fresh style, thrilling performance and advanced technology.   Less than a month after announcing plans for future product in new-to-the-brand categories and a commitment to advance its heavyweight Touring and Cruiser models, the Motor Company introduces a suite of new products that will continue to inspire people around the world to experience the exhilaration of riding a Harley-Davidson motorcycle.  …
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Stopping for School Bus Changes in Georgia

Summer is officially over for thousands of school kids. Now that school is back in session, drivers need to be alert for kids and buses on the roads. On July 1st, Governor Nathan Deal signed House Bill 978 into law. House Bill 978 helped set up automated speed traps in school zones, but in one paragraph it also amended the law for driver's passing school buses. Before, only a grass or concrete median meant drivers heading in the opposite direction didn't have to stop. Now, in addition to a median, if there's a turn lane present when a bus is…
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The “Killer Bs” of Sonoma Raceway

Cameron Beaubier and JD Beach dominated their race classes, Superbike and Supersport, this past weekend at Sonoma Raceway, with both riders taking commanding wins both days at the renowned track. In Superbike, Beaubier ran away from the pack Saturday and Sunday on his Monster Energy/Graves Yamaha R1, leaving the challengers Josh Herrin and Toni Elias to fight over the scraps of 2nd and 3rd place, which they swapped both days. Beaubier considers Sonoma his home track, and the California native has made the home crowd proud the past two years, taking every race he has started here. “It really was…
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Jorge Lorenzo Powers to a Spectacular Victory at the Red Bull Ring

Andrea Dovizioso Finishes Third in the Austrian GP Jorge Lorenzo scored a splendid victory in the Austrian Grand Prix, round 11 of the MotoGP World Championship, which was held today at the Red Bull Ring circuit near Zeltweg in Styria. The rider from Mallorca, who started from the front row of the grid following yesterday’s third place in qualifying, opted to begin the race with ‘soft’ tyres both front and rear, and after leading over the line at the end of the opening lap, he was then passed by Marquez, whom he followed until lap 18 together with Dovizioso. After…
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