Born To Ride LifeStyle

Turn the Key & Twist the Throttle

Turn the Key & Twist the Throttle EBR Motorcycles is back in business, inviting press & enthusiasts to come celebrate with the team. EAST TROY, WI – Get ready to throw a leg over the ‘American Sport Bike,’ turn the key, and twist the throttle! EBR Motorcycles resumes production beginning March 1 with a stable financial plan in place from Liquid Asset Partners. The new company, EBR Motorcycles, LLC, will start with production of 2016 1190RX and 1190SX motorcycles. The first bikes are scheduled to roll off the line March 17 with a Press Day for approved media. The public, Buell…
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6th Annual Lt. Cliff Rouse Memorial Ride

6th Annual Lt. Cliff Rouse Memorial Ride A few days before Christmas, on December 23, 2010, Don Cheek, who was the Dougherty County, Georgia, Chief of Police, received the call that no chief wants to hear. One of his officers, Lt. Cliff Rouse, had been killed in a shootout, while responding to an armed robbery. “It was one of the worst news of my life,” said Chief Cheek. The following year, a group of supporters for the family initiated the first Lt. Cliff Rouse Memorial Ride in honor of Cliff. Lt. Rouse was known for his willingness to assist others,…
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Fred Kodlin Signature Series Seats by Mustang

Fred Kodlin Signature Series Seats by Mustang Leave a comment below!
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HARLEY-DAVIDSON SET TO DOMINATE 75TH DAYTONA BIKE WEEK

HARLEY-DAVIDSON SET TO DOMINATE 75TH DAYTONA BIKE WEEK Over 100 Motorcycles Available for Demo Rides, Largest-Ever Speedway Display Venue, Brand-New Editor’s Choice Bike Show & Main Street Nighttime Parties   MILWAUKEE (February 25, 2016) – Sunscreen and gasoline will fuel the fun when Harley-Davidson® rolls into Florida as the only official motorcycle of the 75th Anniversary of Daytona Bike Week, March 5-12. Harley-Davidson knows how to throw an anniversary celebration, and the Motor Company is ready to kick Daytona 2016 into high gear with an expanded slate of parties, free demo rides on its most powerful lineup of Cruiser motorcycles…
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Latest Consumer Product Safety Commission Report Shows Continuing Decline in ATV Incidents

Latest Consumer Product Safety Commission Report Shows Continuing Decline in ATV Incidents   Industry Commitment to National Safety and Training Programs Contributes to Reduced Number of Incidents   IRVINE, Calif., Feb. 23, 2016 – The newly published U.S. Consumer Product Safety Commission (CPSC) 2014 Annual Report of ATV Deaths and Injuries confirmed once again that fatalities and injuries related to all-terrain vehicles (ATVs) continue to decline.  The Annual Report has shown a decrease in fatalities and injuries every year since 2007.   From 2007 to 2011, ATV-related fatalities declined by 23 percent and ATV-related fatalities involving children declined by 40…
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Zero DSR Electric Motorcycle to be Awarded in AMA Club 1924 Sweepstakes

Zero DSR Electric Motorcycle to be Awarded in AMA Club 1924 Sweepstakes PICKERINGTON, Ohio -- One lucky winner will ride away on a 2016 Zero DSR electric motorcycle just for entering the 2016 AMA Club 1924 Motorcycle Sweepstakes at one of the nation's major motorcycle rallies, the American Motorcyclist Association announced today. "The Zero DSR is a great motorcycle that will provide years of enjoyment for the winner, both on the road and on the trail," said AMA Chief Operations Officer Jeff Massey. "We are glad to be able to partner with Zero Motorcycles on this sweepstakes." The Zero DSR…
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AMA Motorcycle Hall of Fame Reveals Custom BMW Masterpiece for Raffle

AMA Motorcycle Hall of Fame Reveals Custom BMW Masterpiece for Raffle Tony Prust-designed bike to be unveiled in Milwaukee today   PICKERINGTON, Ohio -- A bone stock 1975 BMW R75/6 is cool enough. But one that has been modernized, tuned, styled and improved in almost every way by renowned custom bike builder Tony Prust from Analog Motorcycles in Chicago, Ill., ratchets the cool factor right into the stratosphere. One year from now, a fortunate AMA Motorcycle Hall of Fame supporter will call this one-of-a-kind custom masterpiece his or her own. The bike will be unveiled at the Mama Tried Motorcycle…
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Get an Additional 20% Off on ALL Website Bought Wire Plus Products!

Get an Additional 20% Off on ALL Website Bought Wire Plus Products! Winfield, KS - Wire Plus is proud to support all their customers by offering an EXTRA 20% Off on ALL WIRE PLUS PRODUCTS...Digital Speedos, Power Ports, motor mounted wiring systems as well as their seat post mount wiring systems...AND MUCH MORE! (Offer expires May 15, 2016)   Wiring Systems - Repairing, restoring or building a new bike? Wire Plus manufactures a complete line of self-diagnostic wiring systems to fit any stock or custom bike. Available in motor mount and seat post mount, they're pre-assembled and designed for bikes with and without stock or…
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2016 AMA Ice Race Grand Championship rescheduled for Feb. 27-28

2016 AMA Ice Race Grand Championship rescheduled for Feb. 27-28 PICKERINGTON, Ohio -- The 2016 American Motorcyclist Association Ice Race Grand Championship has been rescheduled for Feb. 27-28 at Mitchell State Park in Cadillac, Mich. The event originally was scheduled for Feb. 13-14 at the Pontiac Lake Recreation Area in Waterford, Mich. "We have moved the race location nearly 175 miles northwest of the original location, where temperatures have been colder and the ice should be safe to race on," said AMA Track Racing Manager Ken Saillant. "Bundle up, bring your bikes and ATVs, and we'll see you out there."…
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Eighth annual Sam Swope Memorial Charity Ride

Eighth annual Sam Swope Memorial Charity Ride New sponsors, a great bike ride and lots of must-have auction items to benefit a good cause promise to make the 8th Annual Sam Swope Memorial Charity Ride more exciting than ever. Join the Bahia Shriners as kickstands go up at 10:30 a.m. March 6 at the temple at 2300 Pembrook Drive in Orlando. The ride begins at the Bahia temple at 2300 Pembrook Drive in Orlando. Those who arrive before 10:30 a.m. will get a free hot breakfast with their registration fee. The 2016 Sam Swope Memorial Charity Ride will begin with…
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Sam Swope Memorial Charity Ride

Sam Swope Memorial Charity Ride Meet Christina At Shriners Hospitals for Children® — Tampa, we provide our care in a family-centered environment. This allows us to create bonds with our patients that strengthen over time. Patients who have been with us from a young age feel at home because they have grown up in this hospital.  They have continued to defy the odds, impress us and are a living example of our mission. Christina Lang, 17, is one of those patients. During a recent visit, Christina couldn’t go very far without someone stopping her to say hello. Her Shriners story…
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AMA Club 1924 Connects with Riders at America’s Grandest Motorcycling Events

AMA Club 1924 Connects with Riders at America's Grandest Motorcycling Events   Display visitors will receive free local touring maps from AMA partner RoadRUNNER Magazine PICKERINGTON, Ohio -- The American Motorcyclist Association will greet current and future members at 2016's most iconic motorcycling events, including Daytona Bike Week, Americade, Laconia, AMA Vintage Motorcycle Days and Sturgis. AMA Club 1924, named in honor of the AMA's founding year, is the association's presence at these events, celebrating the fun of motorcycling, connecting with riders and looking back on the history of motorcycling in America. "The AMA includes people who just love to…
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AIMExpo Earns Key Recognition For Second Consecutive Year as a 2015 ‘Fastest 50’ Show

AIMExpo Earns Key Recognition For Second Consecutive Year as a 2015 ‘Fastest 50’ Show    More than 200 Exhibitors Have Secured Their 2016 Locations in New North Hall   IRVINE, Calif. (February 9, 2016) – Last October’s Third Annual American International Motorcycle Expo (AIMExpo) brought the powersports industry under one roof at Orlando’s Orange County Convention Center (OCCC) and continued to show impressive growth as North America’s premier trade show for the marketplace. The event’s noteworthy gains were recognized for the second consecutive year in the annual Trade Show Executive "Fastest 50", earning ranking for increases in two key categories -…
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Big Fat Bikers, Hogs & BBQ

Big Fat Bikers, Hogs & BBQ by JapBikeCoco, Yamaha Rider & BBQ Aficionado   In life, there are few certainties. Times change, people change, secrets come to light, and faith is often lost. However, here’s one thing I do know that holds true over time: Bikers, especially the bigger ones of the group, know good food and where to find it! Follow a Rubenesque biker around long enough, and you will stumble across some good eats! Being a “few pounds” heavier than I’d prefer, I am no exception to the rule. I ride. I’m big. I know all the back…
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Sam Swope Memorial Charity Ride

Why Will You Be Part of This Ride?   Meet Riley Shriners Hospitals for Children® - Tampa prides itself on treating everyone who comes to the hospital like family. That includes 14-year-old Riley Desin, who was born with a genetic condition called hereditary multiple exostoses (HME), which causes his bones to grow bumpy, rather than straight and smooth.   In Riley's case, which is considered severe, physicians discovered growths from nearly head to toe through a full body X-ray. When he was 14 months old, Riley's parents noticed a bowing in his left arm. He also was complaining of pain…
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TRIUMPH REVEALS FIVE NEW ICONIC BONNEVILLE MOTORCYCLES AT TAMPA TRIUMPH IN TAMPA, FL

  Local celebrities and riders celebrated the launch of the new Triumph Bonneville motorcycle lineup at Tampa Triumph, located at 7000 N Dale Mabry Highway, in Tampa, Florida, on Thursday, January 21. Hundreds of guests enjoyed a red carpet VIP experience featuring perfectly paired tavern fare and beer tastings catered by World of Beer. Additionally, local artist Jason Skeldon was on site finishing a beautiful painting of the new 2016 Triumph Thruxton R with music mixed by DJ Mini C. This Triumph Bonneville Reborn Tour stop, commemorating Triumph’s most significant product launch in 15 years, introduced consumers to the next…
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