Born To Ride LifeStyle | Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog - Part 42

Born To Ride LifeStyle

DISCOVERY CHANNEL REVS UP ITS RATINGS WITH ‘HARLEY AND THE DAVIDSONS’

Published on September 14, 2016 under Blog
DISCOVERY CHANNEL REVS UP ITS RATINGS WITH ‘HARLEY AND THE DAVIDSONS’
DISCOVERY CHANNEL REVS UP ITS RATINGS WITH ‘HARLEY AND THE DAVIDSONS’ DELIVERING 4.4 MILLION VIEWERS Scores As the Most Watched Cable Miniseries in 3.5 Years #1 Cable Program Across Top Demos All Three Nights. (LOS ANGELES) – Discovery’s highly-anticipated miniseries HARLEY AND THE DAVIDSONS scored big across all three nights averaging 2.00 million P25-54 viewers and 4.4 million P2+ viewers, making it the most watched single-network cable miniseries in 3.5 years (since “The Bible”) on P2+. This was also Discovery’s highest-rated rookie series ever among M25-54, as well as our most-watched ever in P2+ (excl. docs). This is the first…
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The Fire has Been lit in Florida … Nation’s Fire

Published on September 13, 2016 under Blog
The Fire has Been lit in Florida … Nation’s Fire
The Fire has Been lit in Florida ... Nation's Fire   The fire has been lit in Florida with a new action-thriller that is destined to be a hit amongst the biker family—Nation’s Fire has started to take shape. Ron Galletti, producer/publisher of Born To Ride TV & magazine will be on the creative side, taking his new film venture by storm, with his role as producer of the upcoming film that will star (also be produced by) the very beautiful and talented Krista Grotte who starred in The Emerging Past, Lazarus: Apocalypse, (both available on DVD and streaming services)…
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Danny Gray Custom Motorcycle Seats Announces the New TourIST TALL Seat

Published on September 9, 2016 under Blog
Danny Gray Custom Motorcycle Seats Announces the New TourIST TALL Seat
Danny Gray Custom Motorcycle Seats Announces the New TourIST TALL Seat With Air Santa Ana, CA - Danny Gray revolutionized the way seats are made two years ago with the introduction of their patented "IST" Independent Suspension Technology line of seats. Our proprietary IST seat design eliminates the compression and shock your body endures from riding on a traditional solid seat pan. It reduces vibration, compression and shock by eliminating conventional parts of the seat pan and replacing them with anatomically engineered cutouts. Now, for touring riders with longer legs or who just want to sit a little further back…
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NEW SERIES ‘SACRED STEEL BIKES’ PREMIERES ON DISCOVERY

Published on September 9, 2016 under Blog
NEW SERIES ‘SACRED STEEL BIKES’ PREMIERES ON DISCOVERY
NEW SERIES ‘SACRED STEEL BIKES’ PREMIERES ON DISCOVERY SEPTEMBER 12 AT 10 PM ET/PT ‘SACRED STEEL BIKES’ Peels Out of Discovery’s ‘HARLEY AND THE DAVIDSONS’, the 3-Night Original Mini-Series Airing September 5-7 at 9 PM ET/PT (LOS ANGELES) – Discovery is gearing up for motorcycle mania with the debut of its newest series SACRED STEEL BIKES, premiering Monday, September 12 at 10PM ET/PT as part of the network’s iconic Motor Mondays line-up. The series, produced by Half Yard Productions, will take viewers inside one of the most exclusive and unusual bike clubs in the world that produces one-of-a-kind pieces of…
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Las Vegas BikeFest Teams Up With Nevada Childhood Cancer Foundation

Published on September 9, 2016 under Blog
Las Vegas BikeFest Teams Up With Nevada Childhood Cancer Foundation
Las Vegas BikeFest Teams Up With Nevada Childhood Cancer Foundation for the 12th Year LAS VEGAS, August 25, 2016 - For the 12th year in a row, Las Vegas BikeFest is teaming up with Nevada Childhood Cancer Foundation at this year's rally. Las Vegas BikeFest will have three Poker Walks and two Poker Runs and at all five of these events, attendees have the opportunity to purchase "Mulligans". A Mulligan allows a player to receive an additional card at the last stop in hopes it will increase their chances of a winning hand. All the proceeds that are raised from…
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Actor Branscombe Richmond to Perform at Las Vegas BikeFest with the “Renegades and Roadies Rock Tour”

Published on September 9, 2016 under Blog
Actor Branscombe Richmond to Perform at Las Vegas BikeFest with the “Renegades and Roadies Rock Tour”
Actor Branscombe Richmond to Perform at Las Vegas BikeFest with the "Renegades and Roadies Rock Tour" LAS VEGAS, NV: Branscombe Richmond, known for his role in the television series "Renegade" and most recently the Showtime Original Series "Roadies" will be bringing his "Renegades and Roadies Rock Tour" to play live at this year's Las Vegas BikeFest on Friday, September 30 and Saturday, October 1. Branscombe has been playing live music for over 23 years and describes the type of music he plays as, "Rock and Roll - redone - slapped with bacon grease - pancake syrup all over the top…
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HAPPY! Happy Hour Returns for 2016 AIMExpo

Published on September 2, 2016 under Blog
HAPPY! Happy Hour Returns for 2016 AIMExpo
HAPPY! Happy Hour Returns for 2016 AIMExpo Featuring Annual Ride for Kids Charity Auction Hosted by National Powersport Auctions All Auction Proceeds go to Pediatric Brain Tumor Foundation College Scholarship Program; Wells Fargo Commercial Distribution Finance Becomes Presenting Sponsor of HAPPY! Happy Hour. IRVINE, Calif. (August 30, 2016) – HAPPY! Happy Hour is back! The always popular combination of industry networking, a charity auction and sponsored (free) drinks returns to the American International Motorcycle Expo (AIMExpo) on Thursday, October 13, kicking off at 6pm immediately following the conclusion of the show’s opening day. With a new location in the North…
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New Riders of Kawasaki Program now ‘Powered by the AMA’

Published on September 2, 2016 under AMA
New Riders of Kawasaki Program now ‘Powered by the AMA’
New Riders of Kawasaki Program now 'Powered by the AMA' American Motorcyclist Association to provide ROK™ membership services PICKERINGTON, Ohio -- The Riders of Kawasaki motorcycle loyalty club has partnered with the American Motorcyclist Association, which will provide ROK™ membership services under the new ROK, powered by the AMA, program, jointly announced today by the AMA and Kawasaki Motors Corp., U.S.A. (KMC). ROK, powered by the AMA, marks the first time the AMA and a motorcycle company have joined forces in a membership-services alliance of this scope. "We welcome the opportunity to work with Kawasaki to ensure ROK members continue…
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Dealer Registration for 2016 American International Motorcycle Expo Experiences Significant Growth

Published on September 1, 2016 under Blog
Dealer Registration for 2016 American International Motorcycle Expo Experiences Significant Growth
Record Number of Dealer Attendees Signing Up IRVINE, Calif. (September 1, 2016) – With less than two months remaining until the fourth annual American International Motorcycle Expo (AIMExpo), dealer registration for the 2016 show has reached an all-time high, demonstrating exceptional year-on-year growth. This fall’s event, which will take place October 13-16 from a new North Hall location at Orlando, Florida’s Orange County Convention Center (OCCC), has seen registration grow to 148% of last year’s number for the same period. As a platform that brings together dealers, media, and consumers, much of AIMExpo is geared toward programs that enhance the…
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Danny Gray Launches “Design Your Own” Custom Seat Program

Published on August 31, 2016 under Blog
Danny Gray Launches “Design Your Own” Custom Seat Program
Danny Gray Launches "Design Your Own" Custom Seat Program Santa Ana, CA – Make a truly individual statement ... create your own personalized cover for your seat. Choose your stitch design, thread color, and even add inlay materials to compliment your bike, style, and personality. The hardest part is making up your mind. Danny Gray seats are handmade, with old world craftsmanship built into each one. But you’ve got to ride one to really experience what makes Danny Gray Seats so special. So start your journey today online or at your local dealer. It’s 6 steps and five minutes that…
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Paughco Returns to Las Vegas BikeFest as Sponsor of Artistry in Iron

Published on August 30, 2016 under Blog
Paughco Returns to Las Vegas BikeFest as Sponsor of Artistry in Iron
Paughco Returns to Las Vegas BikeFest as Sponsor of Artistry in Iron, Master Builders Championship Las Vegas, NV - PAUGHCO, the industry leader in cool parts for Harley-Davidson, returns as 2016 sponsor for Las Vegas BikeFest - Artistry in Iron, Master Builders Championship. For the second year Paughco will provide prizes for 2nd and 3rd place in the build off as well as additional prizes for the "People's Choice" category. "We are so lucky to have Paughco back this year as a sponsor of Artistry In Iron, Master Builders Championship. With them providing these amazing prizes for our 2nd and…
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PowerSports Dealer Kickstart Seminars at AIMExpo

Published on August 29, 2016 under Blog
PowerSports Dealer Kickstart Seminars at AIMExpo
PowerSports Dealer Kickstart Seminars at AIMExpo Kickstart Track The Kickstart Track is designed to appeal to V-Twin Shops, Independent Custom Shops and Repair Shops. All the speakers have multiple years of hands on in their specific area of expertise. This track promises to provide relevant information and guidance to help you meet the daily challenges of running a small business in the motorcycle industry. Speakers include: Steve Barker Systems for Success Thursday 10/13/16 1:00pm – 2:15pm Deb Galletti Easy, Low cost Marketing Tips Thursday 10/13/16 2:35pm - 3:50pm Earl LeVere Protect your Products and Product Designs Thursday 10/13/16 4:10pm –…
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AIMExpo Custom Culture

Published on August 29, 2016 under Blog
AIMExpo Custom Culture Our Changing Industry, a Millennial Round Table Earlier this year a group of young industry professionals got together in Austin to talk about the challenges they face each day making a living in today’s motorcycle industry. There were about 30 people representing builders, OEM motorcycle manufacturers, aftermarket companies, promoters, media and more. The conversation was very sincere and intense. As the discussions developed so did the suggestions for different directions the industry might go in or should at least consider. The round table panel will include an elite cross section of Gen X and Gen Y motorcycle…
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Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog