Born To Ride LifeStyle | Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog - Part 33

Born To Ride LifeStyle

Harley-Davidson Announces Second Quarter 2017 Results

Published on July 18, 2017 under Born To Ride
Harley-Davidson Announces Second Quarter 2017 Results
Company Delivered Strong Margins, Retail Sales Lower Than Expected MILWAUKEE, July 18, 2017 – Harley-Davidson, Inc. (NYSE:HOG) second quarter 2017 diluted EPS decreased 4.5 percent to $1.48 compared to $1.55 in the second quarter of 2016. Second quarter net income was $258.9 million on consolidated revenue of $1.77 billion versus net income of $280.4 million on consolidated revenue of $1.86 billion for the same period in 2016. “We are pleased with our ability to deliver strong margins in the quarter despite challenging market conditions, particularly in the U.S.,” said Matt Levatich, president and CEO, Harley-Davidson. “Given U.S. industry challenges in…
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HARLEY-DAVIDSON GEARING UP FOR 77TH STURGIS MOTORCYCLE RALLY

Published on July 18, 2017 under Blog
HARLEY-DAVIDSON GEARING UP FOR 77TH STURGIS MOTORCYCLE RALLY
Festivities at Largest U.S. Motorcycle Rally to Include Free Demo Rides, Special Events, Fierce Flat Track Racing and More   MILWAUKEE (July 17, 2017) – The sound of freedom will rumble through the Black Hills when thousands of motorcyclists join Harley-Davidson, the official motorcycle of the largest motorcycle rally in the United States, at the 77th Sturgis® Motorcycle Rally™ August 5-12.   “The great riding, the motorcycle tradition, and the wide-open fun: That’s what makes Sturgis ‘Sturgis,’” said James Newton, Harley-Davidson U.S. Events Manager. “And, this year is even bigger and better. We invite all riders to roll into Harley…
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NBCSN Tune-In Alert: American Flat Track Harley-Davidson Charlotte Half-Mile coverage tonight at 11 p.m. ET/8 p.m. PT

Published on July 17, 2017 under Blog
NBCSN Tune-In Alert: American Flat Track Harley-Davidson Charlotte Half-Mile coverage tonight at 11 p.m. ET/8 p.m. PT
DAYTONA BEACH, Fla. (July 17, 2017) - Tune in tonight, July 17, for American Flat Track’s Harley-Davidson Charlotte Half-Mile episode, scheduled for 11pm ET (8pm PT) on NBCSN. Tonight marks the third of 18 shows, part of the weekly coverage of American Flat Track on NBCSN, the Home of Motorsports.   NBCSN Channel number on Popular Cable/Satellite Providers: • AT&T U-verse: 1640 • DIRECTV: 220 • DISH Network: 159 • Use the NBCSN channel finder to determine the channel for NBCSN in your area. Complete TV Schedule: Date___Location__Track___Time (ET)___Time (PT)___Network Monday, July 3___Daytona International Speedway (TT) (11 PM_8 PM_NBCSN) Monday,…
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SENA ANNOUNCES RELEASE OF 20S EVO MOTORCYCLE BLUETOOTH COMMUNICATION DEVICE

Published on July 14, 2017 under Blog
SENA ANNOUNCES RELEASE OF 20S EVO MOTORCYCLE BLUETOOTH COMMUNICATION DEVICE
The 20s Evo is the Next Generation of Sena’s Industry Leading 20s, Improving upon many of the Device’s Features   IRVINE, Calif. (July 6, 2017) – Sena, the global leader in Bluetooth innovation for the motor, action and outdoor sport lifestyles, has announced today the release of the 20S EVO. The 20S EVO is the next generation of Sena’s top of the line 20S, the leading Bluetooth communicator for the powersports industry. Sena has reinforced and improved many of the most prominent features of the original device with the release of the 20S EVO, ensuring the top of the line…
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Artist Celebrates Classic Vehicles

Published on July 13, 2017 under Born To Ride LifeStyle
Artist Celebrates Classic Vehicles
Artist Celebrates Classic Vehicles Exhibition Title: “Chrome to Canvas” A Solo Art Exhibition by Realist Vehicle Painter, Shannon “Shan” Fannin Opening Reception: Friday, September 8, 2017, 5:30-8pm Exhibition Runs: September 1- October 1, 2017 Location: Link & Pin Art Gallery 2235 E 6th St #102, Austin, TX 78702 Phone:(512) 900-8952 www.linkpinart.com for more information Gallery Hours: Friday-Sunday 11am-4pm Contact: Debra Watkins, Link & Pin Gallery (512) 900-8952. www.linkpinart.com   Austin, Texas - The Link & Pin Art Gallery is pleased to present a solo exhibition featuring new works by Award Winning Vehicle Painter, Shan Fannin. The “Chrome to Canvas” Exhibition…
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Jay Leno’s Garage to feature American Flat Track star Shayna Texter tonight at 10 p.m. ET/PT on CNBC

Published on July 13, 2017 under Blog
Jay Leno’s Garage to feature American Flat Track star Shayna Texter tonight at 10 p.m. ET/PT on CNBC
DAYTONA BEACH, Fla. (July 12, 2017) - Tune in to CNBC tonight, July 12, at 10 p.m. ET/PT, for the premiere of “Victory Lane” – the episode of Jay Leno’s Garage featuring American Flat Track. Jay Leno and his guest, comedian Alonzo Bodden, get the scoop from CEO Michael Lock on the history of American Flat Track and why it’s picking up speed this season. Then, Leno and Bolden get schooled on the art of flat track from AFT Singles points leader Shayna Texter before battling each other for bragging rights in a special session of American Supercamp. CNBC Channel…
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HARLEY-DAVIDSON PRESENTS THURSDAY NIGHT PRIME-TIME DIRT-TRACK DOUBLE-HEADER LIVE FROM X GAMES MINNEAPOLIS

Published on July 11, 2017 under Blog
HARLEY-DAVIDSON PRESENTS THURSDAY NIGHT PRIME-TIME DIRT-TRACK DOUBLE-HEADER LIVE FROM X GAMES MINNEAPOLIS
Watch Harley Hooligan Racing on Facebook Live Followed By The ESPN X Games Broadcast of the Harley-Davidson Flat Track Racing Medal Event Thursday, July 13 MILWAUKEE (July 11, 2017) – Harley-Davidson offers fans double the X Games racing action this Thursday, July 13, with a Facebook Live stream of Harley Hooligan flat track racing at 7:30 p.m. EDT via Facebook.com/Harley-Davidson, followed by Harley-Davidson Flat Track Racing at 9 p.m. EDT broadcast live on ESPN. “Showcasing the always-exciting amateur Hooligan racing via Facebook Live will take our partnership with ESPN X Games to a whole new level, while providing double the…
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Back to the Isle of Man … and Beyond

Published on July 10, 2017 under Blog
Back to the Isle of Man … and Beyond
It has been four very long years, but BTR made it back to the Isle of Man for the Tourist Trophy races. This time we made a short visit to Belfast, Ireland before we headed over for the action. The best part about traveling is learning new things about history and meeting interesting people. We met up with Gerard, our driver of the infamous Black Taxi cabs of Belfast. He drove us around to some amazing places and informed us of the political disputes and ‘The Troubles’ that started in the ’60s and how things are in Belfast today. Did…
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American Motorcyclist Association Crowns National Champions at 2017 AMA Dirt Track Grand Championship

Published on July 7, 2017 under AMA
American Motorcyclist Association Crowns National Champions at 2017 AMA Dirt Track Grand Championship
Twelve amateur and youth racers in 20 classes recognized as AMA National Champions PICKERINGTON, Ohio -- Twenty AMA National No. 1 plates were awarded July 4 at the AMA Dirt Track Grand Championship at Du Quoin (Ill.) State Fairgrounds to 12 riders who earned AMA National Champion status. Some racers earned national championships in more than one class. Youth and amateur racers competed in a variety of classes in Half Mile, Youth TT, Amateur TT and Indoor Short Track events. "As always, the talent at the AMA Dirt Track Grand Championship is top notch," said AMA Track Racing Manager Ken…
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THE DEBATE ABOUT LOVE JUGS OIL COOLING POWER IS OVER

Published on July 6, 2017 under Born To Ride
THE DEBATE ABOUT LOVE JUGS OIL COOLING POWER IS OVER
LOVE JUGS CLAIM TO BE THE MOST EFFICIENT AND POWERFUL V-TWIN ENGINE AND OIL COOLER IS NOW VERIFIED BY AN UNIMPEACHABLE LAB TEST Love Jugs recently announced the results of an independent test conducted by AMSOIL to determine the oil cooling power of Love Jugs, if any. The bottom line result determined that Love Jugs keeps the oil cooler than any cooling device of any kind - hands down and bar none. Oil temperatures at idle and in slow riding conditions tested 53.2 degrees cooler with Love Jugs on rather than off, and engine head cooling exceeded claims by over…
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Premier Exhibitors, Vintage Clubs Appeal to all Types of fans at AMA Vintage Motorcycle Days, Featuring Riders of Kawasaki

Published on June 30, 2017 under AMA
Premier Exhibitors, Vintage Clubs Appeal to all Types of fans at AMA Vintage Motorcycle Days, Featuring Riders of Kawasaki
Infield area will be teaming with activity PICKERINGTON, Ohio -- Displays from vintage motorcycle clubs and exhibitors will delight motorcycle enthusiasts of all types in the infield area during AMA Vintage Motorcycle Days, featuring Riders of Kawasaki, July 7-9, at Mid-Ohio Sports Car Course in Lexington, Ohio. Nine infield displays feature Premier Exhibitors this year: Kawasaki Vintage Motorcycles, the AMA Motorcycle Hall of Fame, the Vintage Japanese Motorcycle Club, the Ton Up Club International Rally, Cincinnati Café Racer, Classic British Motorcycle Club of Cincinnati, Skidmark Garage, Skull Canvas Helmet Art Show and Heindl Engineering. "These displays offer a variety of…
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Roadracing World Action Fund to provide soft barriers for the AMA Dirt Track Grand Championship

Published on June 30, 2017 under AMA
Roadracing World Action Fund to provide soft barriers for the AMA Dirt Track Grand Championship
Airfence to provide better protection for racers PICKERINGTON, Ohio -- The American Motorcyclist Association is pleased to announce that Roadracing World Action Fund will provide soft barriers for the AMA Dirt Track Grand Championship, taking place in Du Quoin, Ill. at the Du Quoin State Fairgrounds, July 1-4. The air-filled barriers, which are owned by Roadracing World Action Fund and known by the trade name Airfence, will be in place along sections of the race course to protect riders. "The AMA would like to thank John Ulrich and the Roadracing World Action Fund for providing soft barriers for the AMA…
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American Motorcyclist Association urges caution, sobriety for Independence Day

Published on June 29, 2017 under AMA
American Motorcyclist Association urges caution, sobriety for Independence Day
July 4 holiday ranked as deadliest day for road users PICKERINGTON, Ohio -- The American Motorcyclist Association urges all road users to stay sober and exercise extreme caution over the Independence Day holiday and the preceding weekend. Statistics from the U.S. Department of Transportation show that an average of 122 people died in traffic crashes on July 4 each year from 2011 to 2015, making it the deadliest day of the year for road users. Alcohol consumption and excessive speed were among the leading factors in those deadly crashes. "Many people will be extending their weekend through the July 4…
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2017 Las Vegas Motorcycle Hall of Fame Inductee Peter Fonda

Published on June 27, 2017 under Blog
2017 Las Vegas Motorcycle Hall of Fame Inductee Peter Fonda
Las Vegas Motorcycle Hall of Fame announces the "Easy Rider" himself, Peter Fonda, as inductee into the 2017 class. Peter Fonda, an American actor who started his acting career in the 60's, is an icon of the counterculture of that time. In 1968, Fonda produced, co-wrote and starred in Easy Rider, which was his breakthrough role. Easy Rider is about two long-haired bikers traveling through the southwest and southern United States where they encounter intolerance and violence. Fonda played "Captain America," a charismatic, iconic man whose motorcycle jacket bore a large American flag across the back.     "When you…
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Get Trained, Go Forth and Ride to Celebrate Independence Day

Published on June 27, 2017 under Blog
Get Trained, Go Forth and Ride to Celebrate Independence Day
IRVINE, CALIF., June 26, 2017 -- Many ATV enthusiasts will be revving up their July Fourth celebrations with family and friends out on the trails. Key to creating great memories is to ensure all riders get trained and practice safe, responsible riding habits, and the ATV Safety Institute is encouraging all riders to take the free ATV E-Course before the holiday. “Off-road riding on ATVs is an incredible way to enjoy the outdoors with friends and family, and get some exercise,” said ASI President and Chief Executive Officer Tim Buche. “The best way for anyone to get started is to…
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