First Harley-Davidson Edition GMC Pickup in History Introduced

Published on February 13, 2020 under Front Page

Harley-Davidson and Tuscany Motor Co. collaborate to forge new GM Truck Model

MILWAUKEE–(BUSINESS WIRE)–Harley-Davidson Motor Company NYSE:HOG) and Tuscany Motor Co. will introduce the first Harley-Davidson edition GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona on January 11, 2020. Only 250 Harley-Davidson branded GMC® Sierra® trucks will be available through select authorized GMC/Tuscany dealers in North America.

“Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck.”

The new pickup includes over 65 edition-specific components that make the 2020 model truck distinctly Harley-Davidson. The styling was inspired by the famous Harley-Davidson® Fat Boy® model.

“Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson, Inc. “We’re proud of the new Harley-Davidson edition GMC Sierra. It truly reflects Harley-Davidson’s passion for giving committed riders new ways to share their affinity for the brand and for riding.”

The Tuscany team begins with a GMC Sierra truck and then installs many motorcycle-inspired components. These include Harley-Davidson branded 22” milled aluminum wheels styled and inspired by the Harley-Davidson Fatboy model, a custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips, distinctive Harley-Davidson bar and shield badging, stainless steel Harley-Davidson gauges, billet pedals, two-tone diamond stitched and perforated custom leather seating surfaces, and official numbered Harley-Davidson center console badge.

Additional edition-specific components that add to the aggressive look of the truck include, custom tuned BDS suspension lift with upgraded Fox shocks, 35” all-terrain tires, lighted power deploying running boards with unique integrated rocker trim, custom fender flares, functional fender vents, front bumper redesign with integrated LED light bar, custom designed Harley-Davidson grille with Bar & Shield insert, replacement functional Harley-Davidson designed induction style hood, rear bumper redesign with custom exhaust ports, Harley-Davidson tailgate appliqué, color-matched Harley-Davidson inspired tonneau cover with debossed Harley-Davidson bar and shield logo, carpeted bed mat with Harley-Davidson logo, Harley-Davidson floor mats, Harley-Davidson door entry sills, custom accent color door, dash and steering wheel trim.

Under the arrangement, Tuscany will provide the GMC Sierra and manufacture the interior and exterior components under Harley-Davidson’s direction. The 2020 Harley-Davidson GMC will be available for delivery to the retail public at select authorized GMC dealers beginning February 2020. GMC dealers and the retail public can also reserve their vehicle by visiting HarleyTruck.com/GMC or calling (817.769.4720).

About Tuscany

Tuscany Motor Co. since 1988 is the leading provider of specialty trucks. Tuscany enjoys bailment pool status with General Motors, allowing the company to order vehicle chassis directly from the OEM. Tuscany is one of General Motor’s largest volume producers in the personal-use luxury truck segment. Tuscany is the designer and manufacture of the Black Ops, Badlander, ZRX Off Road, Shelby, and FTX brands. Learn more at TuscanyAutomotive.com.

About Harley-Davidson (NYSE:HOG)

HARLEY-DAVIDSON, HARLEY, FAT BOY, and the Bar & Shield logo are among the trademarks owned by H-D U.S.A., LLC. The Harley-Davidson trademarks as used on the trucks by Tuscany Motor Company are reproduced under license.

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom with an expanding range of leading-edge, distinctive, and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Learn more about how Harley-Davidson is Building the Next Generation of Riders at www.harley-davidson.com.