HARLEY-DAVIDSON ADDS ADRENALINE-PULSING HILLCLIMB & MORE TO 115TH ANNIVERSARY FESTIVITIES IN MILWAUKEE LABOR DAY WEEKEND

Harley-Davidson Unveils More than 80 Events Across 20+ Venues, All Packed Into Five Days

MILWAUKEE  (May 3, 2018) Harley-Davidson is set to take grass-roots racing over the top with the addition of Hillclimb Motorcycle Racing to a slate of wide-open competition, moto-culture-centric activities and street  parties during the Harley-Davidson® 115th Anniversary Celebration in  Milwaukee August 29-September 2.

The Harley-Davidson® 115th Anniversary Hillclimb, which will offer a taste of Harley-Davidson heritage while showcasing the heart-pumping excitement of today’s racing action, is scheduled for Saturday, Sept. 1 at Little Switzerland, a 200-foot-high ski hill in Slinger, Wis.

“It will be rider and machine against gravity on a steep-and-gnarly course up the face of the ski hill,” said Harley-Davidson Marketing Lead Eric Jensen. “Hillclimb is one of the original forms of motorcycle competition and a big part of our history that’s celebrated by The Hill Climber statue at the Harley-Davidson Museum. This event is a natural fit for our anniversary weekend as we put motorcycle culture on full display.”

Other racing action scheduled for the anniversary weekend includes: Flat Out Friday Powered by Harley-Davidson (Aug. 31) featuring bar-to-bar indoor flat-track racing on the concrete floor of Panther arena in Milwaukee on an oval circuit soaked with sticky Dr. Pepper syrup. Also, Run What You Brung Drag Racing Powered by Harley-Davidson (Aug. 31) will put participants side-by-side and head-to-head round after round at Great Lakes Dragaway in Union Grove, Wis. Race entry information and event details are posted at h-d.com/115<https://www.harley-davidson.com/us/en/milwaukee-115th.html>.

“This is an anniversary celebration not to miss,” said Heather Malenshek, Vice  President, Marketing, Harley-Davidson. “There will be moto-culture  activities perfect for riders and non-riders alike, as well as families. Most activities will be free and open to the public, but if attendees want to upgrade with exclusive experiences and limited-edition merchandise, we have designed special anniversary rally packs.”

The three Rally Packs<https://www.harley-davidson.com/store/115RallyPack?catalogId=10051&langId=-1&storeId=10152> include a special wrist band good for drink  discounts and other perks at Anniversary venues, VIP motorcycle parking, limited-edition merchandise and special access at many events. Only 400 Chrome Packs, the top tier package, and less than 1,000 second-tier Rides Home Packs remain. Rally Packs are available at h-d.com/115pack<http://www.h-d.com/115pack> and quantities are limited.

MAKE YOUR PLANS TODAY
With Sunday marking115 days until the start of the Harley-Davidson® 115th Anniversary Milwaukee Celebration, anticipation is building. Five  neighborhoods throughout the Milwaukee area are throwing parties during the anniversary weekend. Wear a Rally Pack wristband to any of these street parties and receive a discount on a select beverage purchase plus other perks. See all street party details at h-d.com/115<https://www.harley-davidson.com/115>.

The Harley-Davidson Museum®<https://www.harley-davidson.com/us/en/museum.html> will be the epicenter of 115th Anniversary activities in Milwaukee. The Museum will host entertainment on two  stages, motorcycle field games, a custom bike show, tattoo artists, local food and more. Paid admission is required to enter the Museum, but  all H.O.G. members enjoy complimentary admission with a valid H.O.G. membership card and photo identification.

The Harley-Davidson 115th and H.O.G. 35th Anniversary Moto-Carnival at Veterans Park will celebrate 35 years of the Harley Owners Group and 115 years of Harley-Davidson with Full Throttlefest, a traveling version of the world-famous Full Throttle Saloon featuring Rhett Rotten’s Wall of Death, Circus Una’s Highwire Thrill Show, the Urias Globe of Death, a bungee slingshot, helicopter rides and nightly concerts.

“Harley-Davidson, Full Throttle and all of our Harley-Davidson riding brothers and sisters from around the world are a recipe for the best party on the planet for 2018,” said Jesse James Dupree of the Full Throttle Saloon. “Harley-Davidson represents 115 years of American history and we are honored to be helping throw this amazing party on the Milwaukee lakefront.”

More information on all Harley-Davidson® 115th Anniversary Milwaukee Celebration events and activities, including factory tours and Juneau Avenue Global Headquarters visits, the H-D Police and Civilian Skills Competition, Harley-Davidson Museum activities, self-guided local rides, is available at h-d.com/115<http://www.h-d.com/115>.

About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company  has fulfilled dreams of personal freedom with cruiser, touring and  custom motorcycles, riding experiences and events, and a complete line  of Harley-Davidson motorcycle parts, accessories, general merchandise,  riding gear and apparel. For more information, visit www.h-d.com<http://www.h-d.com>.