Piaggio Group Becomes Newest Exhibitor at 2016 | Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog

Piaggio Group Becomes Newest Exhibitor at 2016

Published on October 12, 2016 under Blog
Piaggio Group Becomes Newest Exhibitor at 2016


Piaggio Group Becomes Newest Exhibitor at 2016
America International Motorcycle Expo

Marquee Brands Aprilia, Moto Guzzi, Piaggio, and Vespa will Showcase Latest Collection of Motorcycles and Scooters

IRVINE, Calif. (October 10, 2016) – The American International Motorcycle Expo (AIMExpo) has announced that Piaggio, the globally renowned Italian manufacturer with multiple brands of powersports vehicles, is the latest addition to the largest collection of OEM exhibitors for the 2016 event. Piaggio will make its AIMExpo debut when the show kicks off in just a few short days, October 13-16, from the North Hall of Orlando, Florida’s Orange County Convention Center (OCCC), with a showcase of its four most prominent brands – Aprilia, Moto Guzzi, Piaggio, and Vespa.

Aprilia has made a name for itself in North America with its high performance collection of sport bikes, anchored by the RSV4 lineup, while Moto Guzzi has become synonymous for its stylish lineup of instantly recognizable v-twin motorcycles. For Piaggio and Vespa, high quality scooters have pushed both brands to the forefront of the industry.

Aprilia RSV4_RF

“The addition of Piaggio Group and its four primary brands, as well as a record number of OEM exhibitors, is another testament to the impact AIMExpo continues to have on the powersports industry,” said Cinnamon Kernes, AIMExpo Show Director. “Piaggio Group, with these prestigious European brands, also enhances AIMExpo’s global presence, bringing one of the most diverse and dynamic collections of vehicles to the show. The wide array of motorcycles and scooters adds to the wealth of new models attendees will have the opportunity to see, many for the first time.”

“The Piaggio Group is the European two-wheeler leader with a total market share of 14.8% and a 26% share in the scooter segment, and now we are planning to expand and strengthen operations in the USA. Being part of AIMExpo means we have a privileged gateway to growth,” said Alessandro Bampa, Marketing and Communications Director of Piaggio Group Americas, Inc., the associated company of Piaggio. “One year ago we celebrated the grand opening of Vespa Manhattan, the Group’s new single-brand concept store in the heart of New York City. With AIMExpo we’re looking forward, once again, to showing North America the best the Piaggio Group has to offer. This exhibition provides a unique opportunity to reach dealers, the media, consumers, and other members of the industry in one convenient place.”

Nearly 500 exhibitors will showcase the latest the powersports industry has to offer at AIMExpo. In addition to new product launches, the latest innovations being showcased on the show floor, and an expansive demo space outdoors, AIMExpo attendees will have the opportunity to connect with others throughout the industry at numerous networking events, while dealer attendees can take advantage of the unparalleled curriculum of the Powersports DEALER Seminars presented by Powersports Business during the two trade days of AIMExpo, October 13 & 14.

Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

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About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. For the second year AIMExpo was honored in Trade Show Executive Magazine’s Fastest 50, recognizing the fastest growing trade shows in the U.S. AIMExpo is produced by the Motorcycle Industry Council (http://www.mic.org).

About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

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