Heartland USA Chooses V-Twin Marketing as Their Agency of Record

Published on October 5, 2016 under Blog

Heartland USA Chooses V-Twin Marketing as Their Agency of Record

Heartland USA has been known for their E-Z Rear Fender Conversions and quality accessories for the American V-Twin marketplace for the last 20 years has recently had a change in ownership. The founder and owner Jim Grove has announced he Is embarking on a new chapter and that he wants to slow his life down and retire from the motorcycle industry.

With that said, he has announced the sale of Heartland USA to his Previous Director of Sales and Marketing and V-Twin industry veteran Lonny Spiva. Lonny Spiva is a veteran of the V-Twin industry, working for Famed companies as Bikers Choice, Custom Chrome, Hard Drive and Renegade Wheels.

“One of my first moves was I chose V-Twin Marketing to partner up with on our marketing team on the basis of their new dealer direct email program as well as their incredible PR abilities, stated Lonny Spiva, new CEO of Heartland USA.

Jim says that “Lonny was the first choice to carry the Heartland USA brand into the future. In the three plus years that Lonny was here at Heartland, his fingerprints can be found all over this brand, he was instrumental in developed the first HL Catalog”

Raus added, I cannot think of a single person in this industry that has the potential to take Heartland to the next level as Lonny. “He’s always had his heart and soul in Heartland, Raus concluded.

This year Heartland has reached out to over 1,000 Harley® dealers from around the world, including Australia, Japan, China, New Zealand, Malaysia, Taiwan, India, Turkey and Russia. We give special thanks to all our dealers for their continued support of HEARTLAND USA® products.

American Made and available at Harley and Powersports dealers all across the USA. For more information on Heartland USA, please call: 310-822-2697, email them at info@heartlandbiker.com or visit http://www.heartlandbiker.com. For more information on VTM, please contact Rick@vtwinmarketing.com or call 714-280-8537.