Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes | Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog

Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes

Published on May 2, 2016 under Blog
Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes

Gear Up Every Ride Photo Contest Features More Than $15,000 in Prizes


Facebook / Instagram Contest to Award Premium Motorcycle Gear and Other Prizes Every Day During May – Motorcycle Safety Awareness Month


IRVINE, Calif., Apr. 29, 2016Gear Up Every Ride rolls out May 1 with an online photo contest featuring over $15,000 in moto prizes and growing.


Daily prizes will include everything from premium gloves and boots to on- and off-road helmets, leather and textile jackets and even full riding suits. A Grand Prize, to be awarded June 1, will feature a complete set of gear – jacket, pants, boots, gloves and helmet – courtesy of BMW Motorrad USA and Schuberth Helmets.

The initial round of prizes includes gear from such premium brands as Aerostich, Answer Racing, Bates Footwear, Bell Helmets, Black Brand, BMW Motorrad USA, Cycle World, Dainese, Firstgear, Held, HJC, Joe Rocket, Klim, MSR, Nelson Rigg, Rever, REV’IT, Revzilla, Schuberth, Scorpion Sports, SPIDI, Taichi, Tour Master, and more.


Please click here and scroll to the second-half of the page for a full list of prizes.


The Gear Up Every Ride initiative promotes the benefits of wearing protective gear as part of a responsible riding lifestyle — while preserving the independent spirit and fun of motorcycling. The initiative, sponsored by the Rider Safety and Aftermarket Committees of the Motorcycle Industry Council, advocates “gearing up to ride” in part by showcasing the advances in protection, design, styling and comfort of today’s helmets, jackets, pants, footwear, eyewear and other gear.


“The new Gear Up campaign wants to encourage all riders to wear more riding gear and of better quality.  It’s not just to look good, but to be more comfortable and safer,” said Eric Anderson, chair of MIC’s Rider Safety Committee. “Better riding gear offers more comfort…and lessens distraction…when facing varying riding conditions like rain, heat, insects, dirt, wind and cold.  Plus, it adds protection in the event of a crash. Development of modern riding gear far exceeds what it was just 5 years ago, so be sure to invest in yourself and the quality of your next ride.  Gear Up.”


“The right gear is essential to an awesome riding experience. Riders of all lifestyles – street, sport, off-road, and even V-Twin and custom riders – will be excited by the prizes available to contestants this year,” said Cam Arnold, vice president at the Motorcycle Industry Council, which sponsors the competition. “From new leather brands to the best adventure gear, this year’s Gear Up Every Ride photo contest offers something for every rider – and passenger.”


To enter the Gear Up Every Ride photo contest, entrants can simply follow Gear up Every Ride on Instagram and/or “like” us on Facebook and take a photo of themselves and/or their friends wearing proper motorcycling protective gear and either 1) post it to their Instagram page and tag it with #gearupeveryride, or 2) post their photo to the Gear Up Every Ride Facebook page. Then, encourage friends to vote for the photos by “liking” the image on Facebook or clicking on the “heart” icon on Instagram. Multiple entries are accepted; however, all images must be unique. One winner will be chosen daily by the Gear Up Every Ride judging team; all entrants will be eligible for the Grand Prize. For the complete rules, click here. The contest is open to U.S. residents only.




If riders want to Gear Up Every Ride now, they can! As part of the 2016 Gear Up Every Ride campaign, Rever has issued a special challenge: Gear Up with a helmet, jacket/pants, boots and gloves, and track 10 rides in the Rever app now through May 15, and be entered to win $500 toward your next gear purchase. One ride per day counts. For more, visit Rever.


Gear Up Every Ride is focused on education, preparation and inspiration. Informing motorcyclists and their passengers on the latest developments and benefits of protective equipment enables them to make the best decisions on the gear they wear. Gear Up prepares riders for the road (and trail) ahead, guiding them toward the gear that will take on the challenges of road conditions, weather and more.


The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.


The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at



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