HARLEY-DAVIDSON UNVEILS SECOND GLOBAL CALL TO ‘LIVE YOUR LEGEND’
HARLEY-DAVIDSON UNVEILS SECOND GLOBAL CALL TO ‘LIVE YOUR LEGEND’
New Marketing Campaign Shows How Harley-Davidson Can Create Deeper Bonds and Enrich Your Legacy
MILWAUKEE (April 5, 2016) – Harley-Davidson today unveiled ‘Trophy Wall,’ the second commercial in the brand’s newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.
The ad features the new Harley-Davidson Street Glide® Special, a bike that takes the thrill of the open road to a whole new level. The new Street Glide Special is loaded with a High Output Twin Cam 103 engine and Project RUSHMORE technology. It’s the ultimate combination of stripped down custom style and long-haul comfort.
The ‘Live Your Legend’ ads include snapshots of life-enriching moments, as well as the unique and unforgettable bonds of friendship that are developed by riding Harley-Davidson motorcycles. As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at www.h-d.com/today.
“‘Live Your Legend’ is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing and Brand.
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