H-D Unwraps Rally Point and Unifies all Activities in Sturgis

Published on July 17, 2015 under Blog

H-D Unwraps Rally Point and Unifies all Activities in Sturgis

MILWAUKEE – From a chain cutting-rally kickoff to the last demo ride, sparks will fly as Harley-Davidson® takes over the city of Sturgis to kick off the 75th Sturgis® Motorcycle Rally® with a new line-up of activities. The start of one of the biggest rallies in U.S. history will be commemorated at a chain-cutting of the new Harley-Davidson Rally Point and brings to life the first phase of the new 75-year relationship between Harley-Davidson and the city of Sturgis making Harley-Davidson the official motorcycle of the rally.

For 2015, Harley-Davidson is uniting all Harley-Davidson and H.O.G.® activities at three new locations: the Rally Point, the Sturgis Community Center and Sturgis City Park – providing rally-goers additional opportunities to make lasting memories during the week-long event.

“Riders rarely have the same Sturgis experience twice, but the 75th rally will be a completely new one for everyone who rides through the Black Hills on their way to Sturgis,” said Kris Schoonover, Manager of Event Strategy and Execution for Harley-Davidson. “We are expanding our presence in Sturgis by creating multiple locations for customers to experience the variety of activities Harley-Davidson has to offer.”