ZERO MOTORCYCLES TO SPONSOR AMA MOTORCYCLE HALL OF FAME RINGS | Born To Ride Motorcycle Magazine - Motorcycle TV, Radio, Events, News and Motorcycle Blog


Published on September 19, 2012 under Born To Ride LifeStyle
Zero Motorcycles sponsors AMA Motorcycle Hall of Fame rings for class of 2012

PICKERINGTON, Ohio — American-made electric motorcycle manufacturer Zero Motorcycles is the official ring sponsor for the 2012 AMA Motorcycle Hall of Fame induction ceremony.

The prestigious Motorcycle Hall of Fame ring is a symbol of the significant contributions made by an inductee to the sport, business and lifestyle of motorcycling. The gold ring, which is created exclusively for the Hall of Fame, bears the institution’s logo, the “Glory Days” design and the name of the inductee. The rings will be presented to the 2012 inductees and Hall of Fame Legends during the gala event at the Red Rock Casino, Resort & Spa on Friday, Nov. 16, in Las Vegas, Nev.

Receiving the rings will be roadracing world championship tuner Nobby Clark; off-road racing champion Ty Davis; 1975 AMA Supercross Champion Jimmy Ellis; pioneering female motocrosser Sue Fish; world-class bike restorer Brian Slark; and representatives for the late-Rod Bush, KTM North America president and industry visionary, as well as the late-Al Wilcox, iconic race flagger.

“It is refreshing to see Zero Motorcycles, a pioneering company that is taking electric motorcycle technology to new levels, honor motorcycling’s storied history and pay tribute to pioneers of yesteryear,” said Jeff Heininger, chairman of the American Motorcycle Heritage Foundation, which raises money for the Hall of Fame. “The Hall of Fame rings are an important piece of the induction ceremony and, for many inductees, the ring is an enduring symbol of their lifetime achievements. Zero Motorcycles’ support is helping make all that possible.”

Two existing members of the Hall of Fame will be honored as Hall of Fame Legends and will also receive rings: 1998 inductees Malcolm Smith, a pioneer in off-road motorcycling, and Mert Lawwill, the 1969 AMA Grand National Champion. Both Smith and Lawwill starred in the classic motorcycling documentary “On Any Sunday.”

Scot Harden, who is vice president of global marketing for Zero Motorcycles and also a member of the Hall of Fame, said that Zero Motorcycles is proud to be a part of the Hall of Fame induction ceremony.

“On behalf of the entire staff of Zero Motorcycles, it is a proud honor indeed to support the Hall of Fame as official ring sponsor of the 2012 induction ceremony,” Harden said. “The men and women selected reflect the highest level of achievement and accomplishment possible in our sport. I can’t think of a better way for a company like Zero Motorcycles, one that is clearly focused on the future of motorcycling, to pay tribute to, and acknowledge, the legends who built this sport by sponsoring the ring ceremony.”

The AMA Legends Weekend also includes one of the country’s leading motorcycle shows and the finale of one of the most thrilling AMA-sanctioned national racing series. On Saturday, Nov. 17, the Red Rock will host the 2012 AMA Motorcycle Hall of Fame Dave Mungenast Memorial Concours d’Elegance, featuring many of the country’s most impressive original and restored classic motorcycles. That evening, at the nearby Orleans Arena, fans can catch the last round of the 2012 GEICO AMA EnduroCross National Championship Series.

Tickets for the AMA Legends Weekend are available online at or by calling (800) 342-5464.

The AMA Legends Weekend will be held at the Las Vegas Red Rock Resort, a world-class spa, hotel and casino, featuring a range of entertainment, dining and family-friendly attractions. The facility’s expansive ballrooms provide a stunning backdrop for the AMA Legends Weekend. Room reservations are available now at a special group rate by calling (866) 767-7773 and referencing group code RCIAME or AMERICAN MOTORCYCLIST. Online room reservations are available at

For tickets to the final round of the GEICO AMA EnduroCross Championship Series at the Orleans Arena, see

About the American Motorcycle Heritage Foundation
Founded in 1990 by the American Motorcycle Heritage Foundation, the goal of the AMA Motorcycle Hall of Fame Museum is to tell the stories and preserve the history of motorcycling. Located on the campus of the American Motorcyclist Association in Pickerington, Ohio, the Museum’s three major exhibition halls feature the machines and memorabilia of those who have contributed notably to the sport. The AMA Motorcycle Hall of Fame Museum recognizes individuals who have made significant contributions to motorcycling, including those known for their contributions to road riding, off-road riding and all categories of racing, as well as those who have excelled in business, history, design and engineering. More information can be found at

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