CALLING ALL KIDS

Published on June 6, 2012 under Born To Ride

Digital Buttons Help Spread the News About the “Do The Ride Thing” Video Contest

IRVINE, Calif., June 5, 2012 – The ATV Safety Institute, the Motorcycle Safety Foundation Dirt Bike School and the Right Rider Access Fund are providing online digital buttons to help spread the word about the “Do the Ride Thing” Video Contest. The contest, in its third year, runs June 1 to August 15, 2012 and offers 19 prizes totaling $8,500. Students ages six to 18 may enter. The winning videos will be used as public service announcements (PSAs).

The digital buttons come in both vertical and horizontal formats and are available at no charge to retailers, manufacturers, distributors, riding clubs, youth groups, media and others who want to help get the word out about the contest. They are designed to be posted on websites and link to the “Do the Ride Thing” contest website. The buttons can be downloaded here.

“We’d like to see everyone with a website and an interest in OHV activity help spread the word about this contest,” said Paul Vitrano, executive vice president, ASI. “What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles and dirt bikes than to have kids create videos that highlight one or more of ASI’s Golden Rules or Dirt Bike Riding Tips? By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe, ride smart.”

To enter, kids create a 15-, 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit atvsafety.org, dirtbikeschool.org, and/or riderfund.org.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18 and in two product categories ATV and dirt bike. 1st Place winners earn $500, 2nd Place is $300, and 3rd Place is $200. Plus, all age and product categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.

The All-Terrain Vehicle Safety Institute® develops rider training programs and promotes the safe and responsible use of ATVs. The ASI works to reduce crashes and injuries resulting from improper ATV use. Formed in 1988, the ASI is a not-for-profit division of the Specialty Vehicle Institute of America®. For safety information or to enroll in the ATV RiderCourseSM nearest you, visit www.atvsafety.org or call (800) 887-2887.

Since 1973, the Motorcycle Safety Foundation has set internationally recognized standards that promote the safety of motorcyclists with rider education courses, operator licensing tests and public information programs. For safety information or to enroll in a dirt bike school go to dirtbikeschool.org.

The Right Rider Access Fund is a charitable, community benefit organization created in 2011 to support off-highway vehicle enthusiasts directly by supplementing the work of the Motorcycle Industry Council, the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association and in other ways.