CYCLE GEAR PARTNERS WITH AMA ON MEMBERSHIP DRIVE | Born To Ride Motorcycle Magazine – Motorcycle TV, Radio, Events, News and Motorcycle Blog



Published on May 3, 2012 under Born To Ride

Join the AMA at a Cycle Gear store and get a special gift

 PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) announced it is collaborating with Cycle Gear and its 95 brick-and-mortar stores across the country on an AMA membership drive in the month of May. Cycle Gear, with stores in 26 states, will be conducting an in-store promotion featuring a $100 gift package for shoppers who join the AMA, with a gift card for use at Cycle Gear stores or online at, as well as special promotional gifts from Cycle Gear product sponsors.

“We’re proud to be working with Cycle Gear on this promotion, which helps all of motorcycling by growing the country’s premier advocate of the motorcycle lifestyle,” said Grant Parsons, AMA director of communications and marketing. “Cycle Gear has been coming on strong in recent years, and this partnership with the AMA is an impressive move for a company that is clearly showing its commitment to preserving and protecting the future of the sport with the AMA.”

Cycle Gear’s Johnny Lin, the company’s chief marketing officer, said he was glad to be partnering with the AMA to give back to the motorcycle community.

“At Cycle Gear, we believe that having a strong voice in the future of motorcycling is so important, and that’s why we’re promoting AMA membership at our stores and online-nobody works harder to preserve our sport,” Lin said. “At the same time, it’s a lot of fun to offer a great gift package from our stores and our partners to new and existing customers. Stop by one of our stores, or visit us online today at”

Said Dave Bertram, two-time national off-road champion, ISDE gold medalist, and CEO of Cycle Gear: “Cycle Gear is proud to help promote the important work that the AMA does on behalf of all riders. Motorcyclists today face an endless stream of legislation and laws restricting our rights to ride. Cycle Gear believes that the motorcycling community and businesses must continue to support groups that fight for fair legislation on behalf of American motorcyclists. As a business founded by racers and enthusiasts, we are long-time supporters of the AMA’s efforts and are committed to helping the sport of motorcycling.” 


About the American Motorcyclist Association
Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world’s largest motorcycling rights organization, the AMA advocates for motorcyclists’ interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through the AMA Motorcycle Hall of Fame, the AMA honors the heroes and the heritage of motorcycling for future generations. For more information, please visit


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