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Motorcycle Safety Foundation RiderCoaches Enhance Skills Toward Achieving Positive Rider Outcomes at 2017 IRETS Workshop

Published on October 10, 2017 under Blog
Motorcycle Safety Foundation RiderCoaches Enhance Skills Toward Achieving Positive Rider Outcomes at 2017 IRETS Workshop
IRVINE, Calif., Oct. 10, 2017 – Hundreds of Motorcycle Safety Foundation RiderCoaches learned new tips and techniques to ensure MSF students get the best, most positive experience when they take any of the MSF’s more than 25 programs, whether it’s a Basic RiderCourse, Advanced RiderCourse, Military SportBike RiderCourse or a Street RiderCourse.   RiderCoaches from across the country described the 2017 MSF International Rider Education Training System Workshop in September as fun, energizing and motivating. RiderCoaches were also able to speak directly with MSF staff during the 2½-day workshop, sharing ideas and feedback. The insight the MSF staff gained from…
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Spyke & Mike_October 2017

Published on October 10, 2017 under Blog
Spyke & Mike_October 2017
When Mike, When? What an end to summer, my BTR friends. I hope hurricane Irma did not disrupt your lifestyle too badly. For Mike and me, it was over a week with no power, lots of cleanup, and clearing out the refrigerators at the Sanctuary. By now, most of you Floridians know what it’s like to be windblown at 50, 60, even 70 mph for a short period of time. I on the other hand, have been enjoying that kind of continuous breeze for years. It’s easily done if you just keep tucked in and very aerodynamic. You humans call…
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BE PREPARED!

Published on October 9, 2017 under Blog
BE PREPARED!
You never know what’s going to happen, so you do what you can, right? I had no idea that there was going to be a major storm here in Florida but after seeing what happened in Texas, I started thinking. Harvey tore through there like a banshee and did major destruction before Irma was ever born in our opinion. It opened my eyes to a lot of stuff but I never realized what was yet to come. This article then is a tribute to all the lives and property lost in both of these catastrophes. And the others that followed.…
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Motorcycle Industry Council Launches Major Direct-to-Consumer Initiative

Published on October 5, 2017 under Blog
Motorcycle Industry Council Launches Major Direct-to-Consumer Initiative
RiDE Outreach Effort with Feld Entertainment® Aimed at New Generations, Families   IRVINE, Calif., Oct. 5, 2017 – A new, direct-to-consumer initiative designed to attract new, young customers and their parents to motorcycles, ATVs, and UTVs is now launching with approval from the Motorcycle Industry Council Board of Directors. The MIC and its manufacturer, distributor, dealership and aftermarket members are calling for industry- and community-wide participation and collaboration to make it a success. Now in final preparations for 2018, the RiDE initiative is in partnership with Feld Entertainment®, the global live entertainment company widely known for Monster Energy Supercross as…
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Motus, the Beauty is a Beast

Published on October 4, 2017 under Blog
Motus, the Beauty is a Beast
Four years ago, two friends in Birmingham, Alabama lit a stick of moto dynamite, called it Motus, and tossed it right out in the middle of the motorcycle sport touring pond. The shock waves have been emanating outward ever since. Lee Conn and Brian Case had a dream—a truly American dream. Build the ultimate, do-everything street bike, from scratch, with an all-new proprietary engine and chassis, that would perfectly blend three core principles- performance, comfort, and range. And Motus Motorcycles was born. Brian and Lee didn't come to the task empty-handed. Brian had spent quality time at Confederate Motorcycles, having…
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