‘JUST RIDE’ DURING THE HARLEY-DAVIDSON WORLD RIDE JUNE 27-28
‘JUST RIDE’ DURING THE HARLEY-DAVIDSON WORLD RIDE JUNE 27-28
Two Days. Millions of Miles. One Passion that Unites All Riders
MILWAUKEE (May 19, 2015) – Just ride. It’s a simple idea that expresses the passion that unites motorcycle riders around the world, regardless of age, location, or brand. It’s also all anyone needs to do to join the thousands of Harley-Davidson® motorcycle riders and Harley Owners Group® members who are flexing their freedom and hitting the open road during the Harley-Davidson™ World Ride on June 27 and 28.
“One of the beautiful things about riding a motorcycle is how it lets you check out from the daily grind and experience the pure feelings of joy and freedom it brings,” said Ken Ostermann, Harley-Davidson General Manager of Integrated Marketing Operations. “The Harley-Davidson World Ride is all about being on your bike, loving life, and sharing that feeling with others.”
One World, Two Days, Millions of Miles
Launched in 2008 by the Harley Owners Group as Million Mile Monday®, the annual riding event was expanded into the two-day Harley-Davidson World Ride in 2012 to give more riders worldwide an opportunity to participate. In 2014, participants logged more than 10 million miles on solo rides, in groups large and small, and through a variety of dealer-led events around the world, united by their shared passion for motorcycling. For 2015, the event retains its two-day format, but shifts to Saturday and Sunday to enable even more riders around the globe to participate.
“The thrilling feeling of freedom and independence experienced by riding a motorcycle can be life-changing. Participating in the World Ride is a perfect opportunity to share that experience with a non-rider, perhaps by inviting them along as a passenger to share the ride,” Ostermann said.
Whether it’s across town, cross-country, or anything in between, every mile counts and can be recorded by logging into Harley-Davidson’s online mileage accumulator at h-d.com/worldride, where a rolling odometer will record the collective distance traveled by all participants in the World Ride.
Ride participants can log their post-ride mileage directly onto the World Ride website from mobile devices and share their riding stories and photographs on social media sites like Facebook and Twitter using the hashtag #HDworldride. Participants can also download a certificate of participation after logging their mileage on the World Ride website.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson’s website at www.h-d.com.